This collection is being created to regroup all case studies related to the packaging industry (CAT purpose)

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Packaging collection

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Starter Kit collection

Business case

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing and providing business and consumer goods and services

Goods and Services

Producing and providing leisure and personal products and services for consumers, such as cleaning products, sports equipment and toys, personal and beauty care products, as well as domestic and personal services such as caretaking, cleaning, hairdressing and other beauty treatment, funeral and related activities

Personal Products and Services

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Deliver services through business models that ensure maximum value

Service business models

Providing services where customers are charged only when they use it

Payment per use

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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Finland

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RePack 

<p>RePack is a Finnish company that provides reusable packaging solutions for e-commerce retailers. By offering a payment-per-use model, RePack helps retailers reduce their packaging waste and carbon emissions, while also providing a more sustainable and convenient option for consumers.</p>

RePack: Generating Circularity on a Payment-Per-Use Basis

Extracting resources and processing them to produce materials for use bysociety

Materials and Fuels

Producing basic and specialty chemicals, inks, agricultural chemical such as fertilisers and pesticides, plastics including packaging, and rubber

Chemical and Plastic

Deliver products through business models that ensure maximum value

Product business models

Providing services through a subscription plan with regular payment schemes

Subscription-based services

About Royal Canin
Pet owners ever more are looking for exclusivity, convenience, and security. Royal Canin Individualis is a tailor-made diet that takes into account all of the animal’s needs with the help of a vet. 💡 Interested in using RePack?

 
  Solving the subscription packages waste issue 

Royal Canin developed a new offer of tailor-made pet food in France, Germany, and Japan, with a formula created for each animal-specific need. It can be ordered online via the pet's vet and received at home, at the vet’s practice, or other pick-up points. The first package is premium and contains the first order and starting pack.

As a monthly subscription, owners receive refills in a large cardboard box at home each month. After the first unboxing, this amount of packaging is wasteful and polluting. Royal Canin’s efforts are underway to significantly boost the use of reusable packaging in alignment with their group Mars’s ambitious packaging sustainability goals for 2025. Royal Canin wanted to offer recurring customers a more convenient and sustainable option: reusable packaging.
In e-commerce, customers usually choose if they want to receive reusable packaging each time.
In this case, customers would receive it each month. For this reason, we needed to understand if customers found the reusable solution more convenient than breaking down cardboard boxes for recycling. We had to run a small qualitative pilot to assess customer satisfaction.
Royal Canin usually ships its premium pet food in protective cardboard boxes. Therefore we had to ensure our packaging was sturdy enough to guarantee intact quality at delivery.
To tackle Royal Canin’s challenges, we decided to launch a pilot in three phases:

Feasibility - How to offer reusable packaging for each customer each month without impacting the bottom line? Should they cover France, Germany, and Japan or select a market?
Customer Satisfaction - Are customers willing to return a packaging each month instead of receiving a cardboard box?
Logistics - How can Royal Canin use RePack in their warehouse processes? Can a flexible pouch replace rigid cardboard boxes and maintain the premium quality of pet food?

Feasibility
The Individualis program is available in France, Germany, and Japan.
Royal Canin first chose to launch reusable packaging in the French market, primarily because of the competitive pricing of RePack.
As Royal Canin wanted to make each refill order in a RePack, the cost of RePack was slightly too expensive compared to their cardboard alternative.
Our partnership with La Poste reduced the cost of each RePack by 1€, allowing Royal Canin to consider a larger-scale deployment of the solution to the French Market.
Customer Experience
Among their loyal french customers, Royal Canin made a test over two months with 15 selected pet owners to be among the first customers to receive their following refills in RePack.
They agreed to share their impressions in individual interviews to share their experience.
Individually interviewed customers to see if they were willing to return the empty packaging each month and if they understood the sustainability benefits.
This first test was very successful and received average customer feedback of 4,8/5.
Customers reported that RePack was:

Easy to use
Sustainable
A good solution for e-commerce

We reviewed the feedback received and the questions French customers had about the system. For example, some were worried about their return to Estonia.
This valuable feedback helped us scale the reusable packaging project while understanding what information was most relevant to French customers.
Logistics and Packaging
We organized a workshop in the Royal Canin warehouse in France where all Individualis orders are prepared, packed, and shipped.
We met with the Royal Canin team to review any questions they had in the preparation of the order when preparing the first orders in the first small pilot.
The refills quantity varies significantly from the needs of a small cat to a large doc, and they usually need three sizes of cardboard boxes. The three sizes of RePack allowed them to meet their packaging need perfectly.
We tried our different sealing methods to find the most efficient and secure one for Royal Canin.
Royal Canin tested the resistance of the packaging with a crash test and validated an ISTA certification certifying that RePack packaging protected the pet food perfectly during transit.
  
Results
By replacing 100% of their refill orders with reusable packaging, Royal Canin Individualis drastically reduces the negative impact of its shipping in terms of carbon emissions and waste.
Shipping in RePack is just as secured as cardboard boxes.
In addition, their customers warmly welcomed the service, who feel that it’s easy to use, more sustainable, and a good e-commerce solution.
The order contains a flyer with instructions and the possibility to switch back to a cardboard box single-use if needed.
We constantly collect feedback through a QR code to understand if customers stay happy with their experience and if we can improve the service, refill after refill.

 
To wrap up 
Royal Canin offers a subscription model for their individualized pet food, “Individualis,” and decided to ship the refills in reusable packaging to minimize waste and deliver a better customer experience. — a practice loved by pet owners that also supports their company’s their company’s sustainability goals.

Build a great customer relationship - Reusable packaging is an innovation their customers love, especially when they receive deliveries regularly.
Support Sustainable Objectives - RePack contributes to the company’s sustainability goals for circularity and carbon reduction.
Break free from Single-use - Eliminate unnecessary packaging and its sourcing and waste management challenges.

 💡Interested in RePack ? 

 
 

Royal Canin

<p>Royal Canin, a leading pet food company, has partnered with RePack to develop a reusable packaging program through a subscription-based model, reducing the need for single-use packaging. </p>