A better subscription service with reusable packaging at Royal Canin | Knowledge Hub | Circle Economy Foundation
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Business case
A better subscription service with reusable packaging at Royal Canin
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Royal Canin, a leading pet food company, has partnered with RePack to develop a reusable packaging program through a subscription-based model, reducing the need for single-use packaging.

Problem

Royal Canin, a leading pet food company, was facing environmental concerns related to their use of single-use packaging. The company was using a significant amount of plastic packaging, leading to waste and pollution. They were also facing pressure from consumers and stakeholders to adopt more sustainable practices.

Solution

Royal Canin partnered with RePack, a sustainable packaging solutions provider, to develop a reusable packaging program through a subscription-based model. The program allows customers to subscribe to a reusable packaging plan for their pet food products, which includes a durable, foldable, and reusable bag made of recycled materials. Customers can choose their preferred delivery frequency and can return the used packaging to be cleaned, disinfected, and reused in the next delivery.

The subscription model ensures that customers have a consistent supply of reusable packaging, reducing the need for single-use packaging. The reusable bags are also designed to be more compact, reducing transportation costs and carbon emissions associated with shipping.

Outcome

By reducing the use of single-use packaging, the program minimizes waste and pollution. The program also promotes a circular economy by reducing the amount of packaging materials required and extending the life cycle of the packaging. The reusable bags are made of recycled materials, reducing the carbon footprint associated with packaging production.

Additional information

Photo by Kabo on Unsplash

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