RePack: Generating Circularity on a Payment-Per-Use Basis | Knowledge Hub | Circle Economy Foundation
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Business case
RePack: Generating Circularity on a Payment-Per-Use Basis
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RePack is a Finnish company that provides reusable packaging solutions for e-commerce retailers. By offering a payment-per-use model, RePack helps retailers reduce their packaging waste and carbon emissions, while also providing a more sustainable and convenient option for consumers.

Problem

With the rise of e-commerce, there has been a corresponding increase in packaging waste and carbon emissions. Single-use packaging materials like cardboard boxes and plastic bags are often used for shipping, leading to a significant environmental impact. Additionally, many consumers are looking for more sustainable alternatives, but are often limited by the options provided by retailers.

Solution

RePack provides a reusable and sustainable alternative to traditional e-commerce packaging materials. The company offers a payment-per-use model, where consumers can opt to receive their purchases in a RePack package, which can be returned for free using a provided shipping label. RePack's packaging is made from durable materials and can be reused up to 50 times, greatly reducing the amount of waste generated by e-commerce retailers.

Outcome

By using RePack's packaging solutions, e-commerce retailers have been able to reduce their packaging waste and carbon emissions, while also providing a more sustainable option for consumers. RePack's reusable packaging model has been successful in reducing the environmental impact of e-commerce, with over 400 brands using their services and over 1 million RePack packages being used to date. In addition to the environmental benefits, RePack's payment-per-use model has also been found to increase customer satisfaction and loyalty, as consumers appreciate the convenience and sustainability of the service.

Additional information

Photo by RoseBox on Unsplash

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