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**Bax Innovation is a forward-thinking innovation consultancy dedicated to transforming ideas into societal impact. Our work in circularity spans a multitude of industries and topics, including wind energy, battery storage, sharing cities, and the urban bio-economy.  We partner with organisations to design scalable solutions for the circular economy, focusing on reducing waste and optimising resource use.**

Our expertise encompasses:​

**Materials circularity:** Identifying, evaluating, and shaping interventions that create maximum value from materials, ensuring they remain in use for as long as possible.​

**Circular business modelling:** Developing, testing, and scaling business models that create, retain, or recover value, facilitating the transition from linear to circular practices.​

**Creating circular value networks:** Bringing together stakeholders to transfer knowledge, take action, and create shared value, fostering collaborative approaches to circularity.​

By collaborating with public and private sector leaders, Bax is driving practical, impactful circular economy solutions across industries. Our case studies exemplify how circular principles can be applied to a wide range of challenges—from energy and materials to urban systems and the sharing economy. Through this collection, we share insights and learnings to inspire further action in creating a sustainable, circular world.

**For more information on our work and projects, please visit: [https://baxcompany.com/case-studies/](https://baxcompany.com/case-studies/)**

**If you'd like to reach out to a member of the team, email us at [contact@baxcompany.com](mailto:contact@baxcompany.com)**

Bax Innovation

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Business case

Impact on the quantity or quality of jobs, and shifts in the labour market

Jobs

Direct and indirect reduction in economic costs

Cost Savings

Efficiency gains on operations or transactions either through cultural or technological shifts

Productivity

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Scalability

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Reduced use of fossil fuel energy sources and/or increased use of renewable energy

Reduce Energy Consumption

Providing electricity and gas services, including traditional and renewable energy generation, natural and manufactured gas and operating gas networks

Energy Utilities and Independent Power Producers

Producing electronics products for businesses and consumers, including cellular phones, personal computers, printers, servers, electronic computer components and peripherals, TVs, audio equipment, as well as household appliances, such as refrigerators, washing machines, etc.

Electronics and Appliances

Providing air, water, rail, and land transportation and related services for the distribution of goods, such as air freight, air courier and logistics services, maritime freight, marine courier and logistics services, rail freight, rail courier and logistics services, land freight, land courier and logistics services, including package and mail delivery and customs agents, as well as storage and warehouse facilities

Logistics Services

Producing transportation equipment for the movement of goods and people by air, rail, sea, and land, including airplanes, spacecraft and military equipment, ships, boats, rail locomotives and rolling stock, motor vehicles, trailers and semi-trailers, and related equipment, as well as repair services for such equipment

Transportation Equipment

Producing electric cables and wires, power-generating equipment, including solar modules, motors, power turbines, as well as electronic equipment and instruments, including computer chips, communication equipment, analytical instruments, lasers, display screens, point-of-sales machines, security system equipment, and healthcare equipment

Electrical and Electronic Equipment

Using renewable energy like solar, wind, etc. or renewable fuels like biomass, etc.

Renewable energy, fuels

Activities to clean, decorate, and restore products back to working condition for original or new purposes

Refurbishment, remanufacturing, renovation

Recovering and reusing waste heat, gas, etc. for energy

Recovery and reuse of waste energy

Designing products so they produce as little waste as possible during production

Design for minimal waste

Designing products so they use as little materials, water, energy, etc. as possible during use

Design for resource efficiency

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Designing products so they are able to be easily repaired

Design for repair

Designing products to be reused for the same or different purposes in multiple lifecycles

Design for reuse

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Utilising data and models to to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Data analytics, modelling

Connecting products and services into the internet of things to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Internet enabled, connected operations

Installing sensors to gather data from products and services to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Sensors, monitoring systems

Developing or utilising online platforms to enable circular economy opportunities through information, product or service offering

Online platforms

Developing or utilising online marketplaces to enable the peer-to-peer exchange of products and services

Peer-to-peer online marketplaces

Extended Producer Responsibility

Technology standards

**Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all**

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Progress towards achieving SDG8 has been challenging and the world is far from reaching most of the targets. The lingering effects of COVID-19, cost-of-living crises, trade tensions, uncertain monetary policy paths, rising debts in developing countries, and the war in Ukraine can each significantly set back global economic growth. Combined, these crises are placing the global economy under a serious threat. Global real GDP per capita is forecast to slow down in 2023, putting at risk not just employment and income but also advances inequitable pay for women and decent work for young people. 

With governments today seeking effective ways to lead their nations out of these related crises whilst also taking into account these planetary boundaries, green economy (in its various forms) has been proposed as a means for catalysing renewed national policy development and international cooperation and support for sustainable development. The concept has received significant international attention over the past few years as a tool to address the 2008 financial crisis as well as one of two themes for the 2012 UN Conference on Sustainable Development (Rio+20). This has resulted in a rapidly expanding literature including new publications on green economy from a variety of influential international organisations, national governments, think tanks, experts, non-government organisations and others.

In parallel, tourism is one of the world's fastest-growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs). 
The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Finally, this goal entails decent work, employment creation, social protection, rights at work and social dialogue to be represented as part of integral elements of the new 2030 Agenda for Sustainable Development. Furthermore, crucial aspects of decent work are broadly rooted in the targets of many of the other 16 goals.

Achieving SDG8 will require a wholesale reform of our morally bankrupt financial system in order to tackle rising debts, economic uncertainties, and trade tensions, while promoting equitable pay and decent work for young people.

Sources: [https://sdgs.un.org/goals/goal8](https://sdgs.un.org/goals/goal8)
[https://sdgs.un.org/topics/green-economy](https://sdgs.un.org/topics/green-economy)
[https://sdgs.un.org/topics/sustainable-tourism](https://sdgs.un.org/topics/sustainable-tourism)
[https://sdgs.un.org/topics/employment-decent-work-all-and-social-protection](https://sdgs.un.org/topics/employment-decent-work-all-and-social-protection)

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8. Decent work and economic growth

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

**Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation**

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The manufacturing industry’s recovery from COVID-19 remains incomplete and uneven: some high-income regions achieved record-high manufacturing value added per capita in 2022 but levels in LDCs were not much higher than the 2015 baseline. 
In the aftermath of the pandemic, data show that higher-technology industries recovered faster and proved to be more resilient, pointing to the need to promote innovation and technology transfer in a way that benefits all countries. 

Inclusive and sustainable industrial development has been incorporated, together with resilient infrastructure and innovation, as Sustainable Development Goal 9 in the 2030 Agenda for Sustainable Development.

To achieve Goal 9 by 2030 it is essential to support LDCs, invest in advanced technologies, lower carbon emissions, and increase global mobile broadband access.

This goal's target includes:
- develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all;
- promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries;
- increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets;
- by 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities;
- enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending;
- facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States;
- support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities;
- significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020.

Sources: [https://sdgs.un.org/goals/goal9](https://sdgs.un.org/goals/goal9)
[https://sdgs.un.org/topics/industry](https://sdgs.un.org/topics/industry)

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9. Industry, innovation and infrastructure  

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

**Ensure sustainable consumption and production patterns**

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The world is seriously off track in its effort to halve per-capita food waste and losses by 2030.The COVID-19 pandemic has had significant impacts on consumption and production patterns, with disruptions to global supply chains and changes in consumer behaviour. 

Responsible consumption and production must be an integral part of the recovery from the pandemic. 
But the global economy also needs to speed up the decoupling of economic growth from resource use by maximizing the socio-economic benefits of resources while minimizing their negative impacts. 

Reporting on corporate sustainability has tripled since the beginning of the SDG period, but the private sector will need to significantly improve reporting on activities that contribute to the SDGs. 

This primarily entails environmentally sound management of "toxic chemicals" A substantial use of chemicals is essential to meet the social and economic goals of the world community, and these can be used with a high degree of safety when best practices are followed.  Gross chemical contamination, with grave damage to human health, genetic structures reproductive outcomes, and the environment, has been continuing within some of the world's most important industrial areas, and restoration will require major investment as well as the development of new techniques.
Effective control of the generation, storage, treatment, recycling and reuse, transport, recovery and disposal of hazardous wastes is another similar challenge. 
In addition,  solid wastes include all domestic refuse and non-hazardous wastes such as commercial and institutional wastes, street sweepings construction debris, and, in some countries, human wastes. As hazardous waste is frequently intermixed with other waste, this poses particular management challenges.
Finally, this target ensures that radioactive waste is safely managed, transported, stored and disposed of, with a view to protecting human health and the environment. 

To deliver SDG12, it is crucial to implement policies that support the shift to sustainable practices and decouple economic growth from resource use.

Sources: [https://sdgs.un.org/goals/goal12](https://sdgs.un.org/goals/goal12)
[https://sdgs.un.org/topics/chemicals-and-waste](https://sdgs.un.org/topics/chemicals-and-waste)

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12. Responsible consumption and production

Ensure sustainable consumption and production patterns

Cycle strategies aim to cycle and reuse materials at their highest value: they maximise the volume of secondary materials re-entering the economy, ultimately minimising the need for virgin material inputs and therefore also narrowing flows. Of course, virgin materials will always be needed to a degree: all materials degrade and can’t be cycled infinitely, use energy, and require blending with virgin materials to maintain strength and functionality.

Cycle

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources

While resources are in-use, maintain, repair and upgrade them to maximise their lifetime and give them a second life through take back strategies when applicable

Stretch the lifetime

Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling

Use waste as a resource

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Account for the systems perspective during the design process, to use the right materials, to design for appropriate lifetime and to design for extended future use

Design for the future

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Utilise bio-based, reusable, non-toxic and non-critical materials

Regenerative materials

Replace freshwater with less impactful alternatives and enact water efficiency measures

Regenerative water

Replace energy sources with less impactful alternatives and enact energy efficiency measures

Regenerative energy

Upgrade, repair, and maintenance while in-use

Maximise lifetime of products in-use

Give products and parts another life after their end-of-use

Maximise lifetime of products after use

Ensure that biological products are properly managed and preserved

Maximise lifetime of biological products

Reuse, repurpose, and recycle waste streams within the same industry

Valorise waste streams - closed loop

Reuse, repurpose, and recycle waste streams within other industries

Valorise waste streams - open loop

Recover waste energy or generate fuels and energy from waste streams

Energy recovery from waste

Deliver products through business models that ensure maximum value

Product business models

Deliver services through business models that ensure maximum value

Service business models

Designing to reduce waste during production and use

Design out waste

Designing to enable multiple uses and lifecycles of a product and its materials

Design for cyclability

Designing products that are made to last and to ensure longer use

Design for durability

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Engage and guide customers and consumers to ensure circular use of products

Customer / consumer collaboration

Engage with the government on circular policies and programmes

Government collaboration

Engage internally to guide employees and facilitate greater knowledge sharing between internal divisions

Internal collaboration

Engage with the local community where facilities or offices are located

Community collaboration

Employ technologies to gather and analyse data to provide insights on resource use

Data and insights

Employ online platforms to connect and improve information sharing between stakeholders

Digital platforms

Using bio-based materials such as bioplastics, mushroom-based materials, etc.

Alternative bio-based materials and inputs

Enacting measures that optimise material use such as 3D printing, etc.

Material efficiency

Using <a href="http://ec.europa.eu/growth/sectors/raw-materials/specific-interest/critical_sv" target="_blank">materials that are not considered critical</a>.

Non-critical materials and inputs 

Using <a href="https://echa.europa.eu/information-on-chemicals" target="_blank">materials that are not toxic or hazardous</a>.

Non-toxic materials and inputs

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs

Replacing freshwater use with rainwater, fogwater, seawater, etc.

Alternative water use

Enacting measures that optimise water use

Water efficiency

Converting fossil fuel based operations to electric

Electrification

Enacting measures that optimise energy use

Energy efficiency

Providing repair services or maintenance services for products or parts

Product maintenance, repair

Providing upgrade programmes or upgrade services for products or parts of products

Product upgrade

Providing DIY repair kits or spare part programmes for enabling self-repair

Self-repair, spare part service

Extraction and reuse of parts from end-of-life products for use in new products

Part recovery

Marketplaces or services that enable the second hand sale of own-brand products

Own brand second-hand sale

Marketplaces or services that enable the second hand sale of products

Second-hand sale, distribution

Preserving and conserving biological products such as food, forests, etc.

Preservation, conservation

Managing and enriching biological products such as soil, land, etc.

Management, enrichment

Collection programmes that process products and parts for reuse or recycling within the same industry

Closed loop collection

Transforming waste products, materials for reuse within the same industry

Closed loop upcycling

Using waste materials that have been processed and recycled to produce new products within the same industry

Using closed loop recycled materials

Transforming waste products into materials and lower value products within the same industry

Closed loop downcycling

Collection programmes that process products and parts for reuse or recycling within other industries

Open loop collection

Transforming waste products into materials and lower value products within other industries

Open loop downcycling

Transforming waste products, materials for reuse within other industries

Open loop upcycling

Using waste materials that have been processed and recycled to produce new products within other industries

Using open loop recycled materials

Key elements of the circular economy

<p>Cling Systems, a Swedish startup founded in 2020, has developed the world's first B2B marketplace for end-of-life (EoL) lithium-ion batteries (LiBs).Their platform streamlines the reverse logistics process by connecting EoL battery owners with repurposers and recyclers, enhancing battery circularity and facilitating scalable trade. ​</p>