To tackle both environmental challenges and social exclusion, The Conscious Cup Campaign is promoting reusable cups in Ireland by engaging its community, particularly the most disadvantaged ones.

Single-use plastic waste is a growing environmental issue that is polluting the planet and harming wildlife. While many initiatives are working to reduce single-use plastic waste, disadvantaged communities, minorities, and people distanced from the labor market often lack access to resources, information, and support to participate in such initiatives.

The Conscious Cup Campaign is a non-profit organization that aims to reduce single-use plastic waste by promoting reusable cups in Ireland. The initiative engages with businesses, organizations, and individuals to promote reusable cups and reduce single-use plastic waste. The emphasis is being made on getting things done through collaboration and community engagement. It is through this network that the Conscious Cup believes they can empower individuals to create social norms within their very own communities.

To involve disadvantaged communities, the Conscious Cup initiative has partnered with organizations that work with vulnerable and marginalized groups. These organizations help to distribute reusable cups and provide training and employment opportunities to people distanced from the labor market, including people with disabilities, refugees, and those experiencing homelessness.

The Conscious Cup initiative has empowered disadvantaged communities by providing them with training and employment opportunities, promoting environmental awareness, and reducing single-use plastic waste. The initiative has distributed over 20,000 reusable cups across Ireland, reducing the consumption of single-use plastic cups by over 3 million.

By involving disadvantaged communities in the fight against single-use plastic waste, the Conscious Cup initiative has promoted social inclusion while creating a more sustainable future for all.

Photo by Globelet Reusable on Unsplash