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Business case

Using waste materials that have been processed and recycled to produce new products within the same industry

Using closed loop recycled materials

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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BVH Services disrupts fashion’s linear business model by consulting and working with global forward-thinking brands, designers, and textile recyclers to reuse discarded clothing as input to new manufacturing. We are constantly innovating relevant, profitable, and scalable solutions to maximize the value of discarded clothing and textile waste to make fashion circular for global brands.

Founded by Bank & Vogue, one of North America’s largest traders of used goods, and sister company to UK’s vintage institution Beyond Retro, we have thirty years of experience and expansive partnerships within the post-consumer textile and recycling industry.

BVH Services

Converse

Beyond Retro is a vintage clothing retailer with shops in the UK and Sweden. The first Beyond Retro store was opened in a disused dairy on Cheshire Street in East London in 2002. Founded by Bank & Vogue, one of North America’s largest traders of used goods, and sister company to BVH services.

Beyond Retro

Using up-cycled denim, the Converse Renew Denim Chuck Taylor 70&nbsp;serves as the first example of Converse’s capacity to&nbsp;reimagine&nbsp;used textiles, which are diverted from landfills,&nbsp;into new Converse&nbsp;silhouettes.&nbsp;Individual pairs of jeans are separated&nbsp;into three washes —&nbsp;light, medium&nbsp;and dark —&nbsp;and&nbsp;butterfly cut&nbsp;to create the Chuck 70 shoe panels.The&nbsp;Converse Renew&nbsp;Denim Chuck Taylor 70 is made with denim jeans sourced by us. The fully up-cycled collection is the first of its kind at industrial scale, saving tens of thousands pairs of jeans from landfill. Each one-of-a-kind pair of sneakers is cut from a unique pair of jeans hand-picked by&nbsp;@BeyondRetro.Together, we’ve transformed an iconic sneaker using equally iconic and sustainable materials.