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This collection features a selection of inspiring examples of the circular economy in Norway! 

Circular Norway is a driving force for the conversion of Norwegian companies and municipalities to a circular economy through practical tools, innovation, and business development. They collaborate with the leading environments on the circular economy in Europe, and together they contribute to Norway delivering on the sustainability goals and climate goals in the Paris Agreement.

At 2.4%, Norway's circularity rate is below the global average (8.6%). Norway consumes 235 million tonnes of materials—metals, fossil fuels, biomass, and minerals—to fuel its societal needs each year. 97.6% of these materials are never cycled back into the economy. But Norway has enormous potential: the country could see a 20-fold increase in its circularity by restructuring Norwegian business and industry.

To learn more about Norway's initiatives to accelerate the transition to a circular economy, visit www.circularnorway.no/ (content in Norwegian) 

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Circular Norway

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Business case

Contribution to social parity, or impact on social disparity

Equality

Direct and indirect reduction in economic costs

Cost Savings

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Reduced use of fossil fuel energy sources and/or increased use of renewable energy

Reduce Energy Consumption

Marketplaces or services that enable the second hand sale of products

Second-hand sale, distribution

Utilising data and models to to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Data analytics, modelling

Impacts

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

 In 2015, the UN launched the 2030 agenda for sustainable development which sets 17 sustainable development goals. The Second Hand Effect aligns with SDG 12; Responsible consumption and production. Buying and selling second-hand is one of the easiest ways you can contribute to the UN’s sustainable development goals. Read more!

Norway

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Schibsted is a family of digital consumer brands with a strong Nordic position, providing leading marketplaces, and smart digital services. Schibsted is on a mission to empower people in their daily life, using tech and data to create innovative products and great user experiences – and to help build a sustainable future.

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Schibsted

Adevinta is a global online classifieds specialist, operating digital marketplaces in 15 countries with 3,500 employees.

 Adevinta

IVL Swedish Environmental Research Institute is an independent non-profit organization owned by a foundation established by the Swedish state and industry. IVL conducts re- search and provides business services related to all types of environmental questions. They have extensive experience from performing life-cycle assessments and environmental analysis with a range of industries.

 IVL Swedish Environmental Research Institute

<p>Schibsted and Adevinta has, in collaboration with IVL Swedish Environmental Research Institute, used ad data to estimate the potential environmental benefits of second-hand trade conducted in twelve of the group's marketplaces. The calculations show that by shopping second-hand instead of purchasing new items 25.3 million tonnes of greenhouse gas emissions was potentially saved.</p>