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This collection features a selection of inspiring examples of the circular economy in Norway! 

Circular Norway is a driving force for the conversion of Norwegian companies and municipalities to a circular economy through practical tools, innovation, and business development. They collaborate with the leading environments on the circular economy in Europe, and together they contribute to Norway delivering on the sustainability goals and climate goals in the Paris Agreement.

At 2.4%, Norway's circularity rate is below the global average (8.6%). Norway consumes 235 million tonnes of materials—metals, fossil fuels, biomass, and minerals—to fuel its societal needs each year. 97.6% of these materials are never cycled back into the economy. But Norway has enormous potential: the country could see a 20-fold increase in its circularity by restructuring Norwegian business and industry.

To learn more about Norway's initiatives to accelerate the transition to a circular economy, visit www.circularnorway.no/ (content in Norwegian) 

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Circular Norway

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Business case

Direct and indirect reduction in economic costs

Cost Savings

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Reduced use of fossil fuel energy sources and/or increased use of renewable energy

Reduce Energy Consumption

Developing or utilising online marketplaces to enable the peer-to-peer exchange of products and services

Peer-to-peer online marketplaces

Impacts

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Schibsted is a family of digital consumer brands with a strong Nordic position, providing leading marketplaces, and smart digital services. Schibsted is on a mission to empower people in their daily life, using tech and data to create innovative products and great user experiences – and to help build a sustainable future.

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Schibsted

Norway's largest marketplace, FINN.no was founded in 2000. Ever since, FINN has gained enormous popularity among Norwegians.

 Finn.no

FINN.no is a Norwegian ‘marketplace’ platform for people, from individuals, to small and large businesses, to buy and sell products—mainly used— such as furniture, electronics, clothing and much more.&nbsp;&nbsp;

A marketplace for circular opportunities

While resources are in-use, maintain, repair and upgrade them to maximise their lifetime and give them a second life through take back strategies when applicable

Stretch the lifetime

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

  Om du skal kjøpe nytt eller selge brukt, med Helthjem er det enkelt å sende og motta pakker.  Les mer   

Helthjem delivers packages, magazines and newspapers more often, faster and easier than any other distributor in Norway.

Behind Helthjem are the owners Schibsted, Amedia and Polaris. 

Helthjem

Meg-til-deg (me-to-you in English) is a consumer-to-consumer shipping service launched by Helthjem. The service facilitates the distribution of used goods among consumers and it is known for its convenience. The pick-up and delivery are all arranged online, and all the user has to do is put the package on their doorstep.

“Me-to-you” – customer shipping

Contribution to social parity, or impact on social disparity

Equality

Marketplaces or services that enable the second hand sale of products

Second-hand sale, distribution

Utilising data and models to to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Data analytics, modelling

 In 2015, the UN launched the 2030 agenda for sustainable development which sets 17 sustainable development goals. The Second Hand Effect aligns with SDG 12; Responsible consumption and production. Buying and selling second-hand is one of the easiest ways you can contribute to the UN’s sustainable development goals. Read more!

Adevinta is a global online classifieds specialist, operating digital marketplaces in 15 countries with 3,500 employees.

 Adevinta

IVL Swedish Environmental Research Institute is an independent non-profit organization owned by a foundation established by the Swedish state and industry. IVL conducts re- search and provides business services related to all types of environmental questions. They have extensive experience from performing life-cycle assessments and environmental analysis with a range of industries.

 IVL Swedish Environmental Research Institute

Schibsted and Adevinta has, in collaboration with IVL Swedish Environmental Research Institute, used ad data to estimate the potential environmental benefits of second-hand trade conducted in twelve of the group's marketplaces. The calculations show that by shopping second-hand instead of purchasing new items 25.3 million tonnes of greenhouse gas emissions was potentially saved.

The benefit of second-hand trade

Decentralised services that rely on the power of the crowd or the community

Crowd-based services

Mitt Anbud is a platform to match clients with potential professionals. If you are looking to renovate your home, find a skilled photographer for your wedding or get help with the move. You can do everything - and much more - at Mittanbud. Upload your job description and you will be introduced to skilled professionals. Compare offers and find the right company for your job. It's that simple.