Article / Report

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Direct and indirect reduction in economic costs

Cost Savings

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Contributing to the improvement of biodiversity including species diversity, total number of protected species, and ecosystem health

Biodiversity

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Producing basic and specialty chemicals, inks, agricultural chemical such as fertilisers and pesticides, plastics including packaging, and rubber

Chemical and Plastic

Transforming waste products, materials for reuse within other industries

Open loop upcycling

Using waste materials that have been processed and recycled to produce new products within other industries

Using open loop recycled materials

Make collected and sorted recyclables available for use by citizens, small businesses up to large scale industrial processes. 

Use recyclables

Solutions at all stages of the textiles value chain.

Zero Waste Textiles

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Urban Opportunities

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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https://www.adidas-group.com/en/sustainability/products/end-of-life/

https://www.engadget.com/2019-04-17-adidas-futurecraft-loop-recycled-running-shoes-sustainability-speedfactory.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAB3tCmx-aNFVVWJ3wK2iU3MMwOyKPlQZngI5l0-dSYQZbaM-gyCMtODIUhAdrZ0A7VLuJCUiY57TItIu8umbo7YEKp9irqePEG8HLFRwyt9E62IL5iAiXpBfHWf0ycSnzogFj9R27oo6D4uI05SYMwImM2s11ui1hWmHhD7zwFjI

https://edition.cnn.com/2019/04/25/business/adidas-recyclable-shoe/index.html#:~:text=New%20York%20(CNN%20Business)%20Adidas,with%20a%20recyclable%20running%20shoe.&text=The%20new%20shoe%2C%20called%20Futurecraft,polyurethane%2C%20which%20can%20be%20reused.

Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.

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Adidas

Parley for the Oceans is a nonprofit environmental organization that focuses on protection of the oceans. It was founded in 2012 by Cyrill Gutsch.


Parley for the Oceans

<p>Adidas partnered with Parley for the Oceans to develop shoes made from 95% ocean plastic. Parley for the Oceans spun the fibres for the shoes from plastic waste and old fishing nets retrieved from the coast of Africa. About 16.5 old bottles and 13 grams of plastic from gill nets go into a single upper on one shoe.</p>

"Recycled ocean plastic" shoes

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This collection features a selection of inspiring examples of the circular economy, compiled in the context of the Switch to Circular Economy Value Chains programme (SWITCH).

Launched in 2020, SWITCH is a five-year initiative that assists EU multinational companies and their suppliers from developing countries to switch to more circular economy approaches and practices in three selected value chains: [Plastic Packaging](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=111), [Textile & Garments](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=99), and ICT and Electronics.

The overall objective of SWITCH is to support the “transformation towards a circular economy”, and to contribute to sustainable growth, low carbon and climate resilient development, decent jobs creation, and a safer, healthier and pollution-free environment.

SWITCH is co-funded by the European Union and the Government of Finland, and implemented by UNIDO, in collaboration with Chatham House, Circle Economy, and the European Investment Bank.
Learn more at www.switchtocircular.eu

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Switch to Circular Economy Value Chains

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Business case

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Reduced use and withdrawal of water and rate of recycling and reuse of water

Save Water (SDG6)

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Collection programmes that process products and parts for reuse or recycling within other industries

Open loop collection

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

VISION:
Raw materials are renewable, recyclable and safe, kept in continual circulation.

DETAIL:
Imagine a time when…the raw materials that are used to make things are sourced from existing products and regenerative agriculture, via carbon negative and climate neutral processes. Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.

Raw Materials and Planetary Boundaries

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

VISION:
People are valued and supported in an equitable, socially just and resilient society.

DETAIL:
Imagine a time when…people and communities are at the heart of any sustainable and circular system. The planet thrives, enabling us to survive with balance and abundance. People are no longer passive consumers, but proactive participants. The ‘makers’ who design, build, reprocess and recirculate products throughout the value chain are treated equally and are equitable partners in shaping and benefitting from the system. Textiles/garments can be produced and repurposed locally as well as centrally. A blend of craft methods alongside more automated production provides regionalised, multi-faceted perspectives and fulfilling livelihoods, be they high- or low-tech. Wealth gaps are minimised and dignity, equity, equality is a reality for all.

People and Society

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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 Following is a transcript of the video.Narrator: Adidas makes over 400 million pairs of shoes every year. Manufacturing that many shoes requires a lot of resources. But constantly creating new materials isn't great for the environment. So Adidas is turning to a different source.Experts predict that in 30 years, there will be more plastic in our oceans than fish. And one study estimates that 90% of seabirds have consumed some form of plastic waste. All that pollution on beaches and in the ocean is harmful to both marine life and humans. So Adidas is trying to stop some of that plastic before it reaches the ocean. In 2015, Adidas partnered with the environmental organization Parley for the Oceans. Their goal? To turn marine pollution into sportswear. And they've made huge progress.In 2019, Adidas expects to make 11 million pairs of shoes with recycled ocean plastic. That's more than double what it made in 2018. Adidas says the partnership has prevented 2,810 tons of plastic from reaching the oceans. But how are these shoes made?It all starts at the beach. Parley and its partners collect trash from coastal areas like the Maldives. The waste is then sorted, and the recovered plastic is sent to an Adidas processing plant. Adidas uses plastic bottles that contain polyethylene terephthalate, or PET. And if it's something Adidas can't use, like caps and rings? Those get sent to normal recycling facilities.The processing plant crushes, washes, and dehydrates the waste, leaving nothing but small plastic flakes. The flakes are heated, dried, and cooled, then cut into small resin pellets. Normally, polyester is made from petroleum. But Adidas melts these pellets to create a filament, which is spun into what they call Ocean Plastic, a form of polyester yarn. Adidas uses Ocean Plastic to form the upper parts of shoes and clothing like jerseys. Each item in the Parley collection is made from at least 75% intercepted marine trash. And they still meet the same performance and comfort standards of Adidas' other shoes. Recycled polyester uses less water and fewer chemicals and helps prevent plastic pollution.Adidas' goal is to replace all virgin polyester with recycled polyester by 2024. Currently, more than 40% of Adidas' apparel uses recycled polyester. You may have seen Adidas' recycled sportswear without even noticing it. Clothing made with Ocean Plastic has been used in college football, baseball, the NHL, the Australian Open, and more. But this doesn't eliminate plastic pollution entirely. Washing polyester clothing can create microfibers, which may end up in the ocean. Adidas suggests that customers wash their clothes less often, use cold water, and fully fill the machine each time.But this is just the first step. Adidas is also developing a 100% recyclable shoe called the Futurecraft Loop. This shoe is made to be remade. Because it can be returned and broken down to create a brand-new pair. Futurecraft Loop is expected to be available in 2021.With the help of Parley for the Oceans, Adidas is using readily available material to manufacture new products. Which is a big step towards a sustainable future.

   On Earth Day in 2015, Parley first announced our partnership with adidas. In the five years since, the brand has lived up to their promise of taking big, bold steps towards building a better future for the oceans — not only by phasing out single-use plastics and microbeads but by launching entire product lines and new collaborations to build a better future for our oceans and planet. They are not just a supporter of Parley, but a true collaborator and partner. Together, we have brought some of the biggest and most tangible threats facing the marine environment to a global audience, while demonstrating the role we all can and must play in being a part of the solution. Though the power of sport, community, education and activism, we’ve turned the oceans cause into a truly global movement that transcends borders, engaging people of all ages and backgrounds through events like Parley Ocean School, 747 Warehouse St and Run for the Oceans. 

Europe

<p>Adidas, the largest sportswear manufacturer in Europe has been in an ongoing partnership with Parley to create a process for waste management and recycling plastic waste. Parley is an environmental organisation having a global collaboration network that aims to raise awareness of the beauty and fragility of the Oceans. Within their network, they have inspired Adidas to work with them to transform plastic waste into sportswear.&nbsp;The companies are collaborating by producing Adidas branded products made from ocean plastic.</p>