Business case

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

Replace freshwater with less impactful alternatives and enact water efficiency measures

Regenerative water

Enacting measures that optimise water use

Water efficiency

Integrate principles of circularity into primary, secondary and tertiary curriculum and conduct workplace trainings

 Education and Curriculum

 Develop research, structure knowledge, encourage innovation networks and disseminate findings with integrity


Strengthen and advance knowledge

Regenerate strategies phase out hazardous or toxic materials and processes and substitute them with regenerative biomass resources. A circular economy aims to mimic natural cycles—by shifting to more regenerative farming practices, for example—while also maximising the share of circular biomass that enters the economy. Regeneration can happen both at the systems level (by designing regenerative processes) as well as at the product level (by switching synthetic to organic fertilisers, for example).

Regenerate

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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JAPMOR is a social venture duly registered in the Republic of Kenya to use passion for WATER as an agent of better and positive change in the world.
Water is an enabler, connector, accelerator and inducer of socio-economic and all other developmental issues that affect every day lives and ecosystems
By engaging in purposeful collaborations and partnerships, through optimal utilization of local resources, and using water nexus approach, we provide homegrown, affordable, impactful and sustainable solutions to matters health, energy, green growth, food security, climate change, circular economy and other emerging issues in the society. 








Water fosters the creation, continuity and protection of job opportunities across all sectors of the economy.









 
 






















 

 


CONNECTING THE WATER DOTS TO CREATE THE BEST
 FOR A BETTER TOMORROW




TO HANDLE WATER AS A KEY COMPONENT IN TACKLING SOCIAL, HEALTH, AGRICULTURE, EDUCATION, AND ENVIRONMENT NEEDS USING BLENDED VALUE BUSINESS MODEL


  

Kenya

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Organisation using triple bottom line theory to provide water sanitation, education and filters in Kenya

Japmor

Japmor is a social enterprise that uses the triple bottom line theory. This is a framework which measures a business's success against three criteria: profit, people and planet. Using this framework in their business model, Japmor aim to generate a blend of financial, social, and environmental value. They develop sustainable water filters aiming to use clean water as an agent for change as it is an enabler, connector, accelerator and inducer of socio-economic and all other developmental issues that affect everyday lives and ecosystems. They provide affordable, impactful and sustainable solutions to matters regarding health, energy, green growth, food security, climate change and circular economy.&nbsp;