Triple Bottom Line theory business model - Japmor, Kenya | Knowledge Hub | Circle Economy Foundation
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Business case
Triple Bottom Line theory business model - Japmor, Kenya
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Japmor is a social enterprise that uses the triple bottom line theory. This is a framework which measures a business's success against three criteria: profit, people and planet. Using this framework in their business model, Japmor aim to generate a blend of financial, social, and environmental value.


They develop sustainable water filters aiming to use clean water as an agent for change as it is an enabler, connector, accelerator and inducer of socio-economic and all other developmental issues that affect everyday lives and ecosystems. They provide affordable, impactful and sustainable solutions to matters regarding health, energy, green growth, food security, climate change and circular economy. 


Problem

Japmor aims to overcome the issues associated with water poverty including lack of clean drinking water, sanitation and hygiene.

Solution

Japmor aims to use water as a key component in tackling health, social, agricultural, education and environmental needs using the triple bottom line business model. They partner and collaborate with other organisations to provide sustainable and affordable water solutions for communities in need, including water filtration systems, recycling and management.


They fund innovations to boost access to sustainable water, they educate others about the importance of clean water, and are involved with community tree planting to mitigate and adapt to climate change.

Outcome

This triple bottom line business model creates job opportunities, aims to lift people out of water poverty in Kenya and tackles socio-economic development issues.

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