Business case

Reduced use and withdrawal of water and rate of recycling and reuse of water

Save Water (SDG6)

Processing and producing food and beverages for consumption

Food and Beverage

Replacing freshwater use with rainwater, fogwater, seawater, etc.

Alternative water use

Change the system or the structure of an existing building to improve its performance. This often includes the addition of new technologies and/or new features to update or improve the performance of in-place systems in order to decrease energy demand, improve energy efficiency, improve water management or even increase adaptability of the space.

Retrofit Buildings

Measures to drain accumulating rainwater from rooftops, roads or other public surfaces and channel it into containers for multipurpose use. These include watering plants and crops, as an input into manufacturing processes, the establishment of public water features, or the introduction back into plumbing systems, Uses may include the application of filtration and treatment systems when needed. 

Manage rainwater

Other

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Urban Opportunities

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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NestleÌ Foods Pakenham factory is one of four major NestleÌ factories in Victoria and manufactures shelf stable foods, frozen foods and ready-to-eat frozen meals. The factory has about 200 staff working on site.As a global organisation, NestleÌ has emphasised environmental sustainability and reduction of water use.At a factory level, the organisation encourages sustainability initiatives by lowering the hurdles for implementing environmental programs. NestleÌ aims to reduce water consumption by 5 per cent per tonne of product. Its Oceania operations have achieved a 24.8 per cent water reduction since 2003.Two years ago, the Pakenham factory switched to mains water leaving two large water treatment tanks unused. The Pakenham Water Wise team, which is open to every factory employee, came up with the idea of using the 5,500 square metre factory roof for rainwater catchment. The group recognised that the 1.2 million litre capacity water tanks would be ideal for storing the rainwater.Recycled water cannot be used in food processing for hygiene reasons, so the challenge for the Water Wise team was to devise an innovative use for the rainwater collected.Commissioned in August 2007, the project captures rainwater from the rooftops of three factory buildings. A small transfer water tank is used to feed the two larger tanks, which have a total capacity of 1.2 million litres.The project team initially planned to use the water in the factory's boilers and cooling towers. The project's scope was narrowed after modelling showed the amount of rainwater collected each year would not be sufficient for use in both systems. The rainwater now supplements mains water for the cooling towers, which are used for freezing ready-made meals and consume 11 million litres of water a year.As water from cooling towers evaporates, the dissolved salts in the water become more concentrated. To reduce salt concentration, part of the water is regularly disposed of as trade waste and topped up with fresh water.The project team estimates that because rainwater contains lower levels of dissolved solids than mains water, fresh water won't be needed as frequently to top up the cooling towers.Factory manager Andrew Nooy estimates that around 5 million litres of rainwater will be collected per year, potentially cutting water consumption from the cooling towers by half. Reduction in water usage for the cooling towers will save around $6,000 per year in addition to reductions in disposal cost savings related to the reduction of trade wastewater generated.NestleÌ's Pakenham project shows the food manufacturing industry that while recycled water cannot be used in their primary source of production, substantial water savings can still be made.Mr Nooy is quite passionate about reducing the amount of water use at the site and their experience show the benefits in 'grassroots' water savings that engage with all levels of staff. Initiatives by the Water Wise team resulted in a 21.2 per cent reduction in water use during the 2007 calendar year.The factory manager said that flexibility in water savings projects is also required, as the scope of projects often changes, as is keeping up to date with the regulations for your industry."For example, because we are in the food industry, we had to build in a 'first flush system' into the project to ensure that cross contaminants from our roof don't flow into our tanks," he said. 

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. 

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Nestle Foods Pakenham factory came up with the idea of using the 5,500 square metre factory roof for rainwater catchment. Their project captures rainwater from the rooftops of three factory buildings, which supplements mains water for the cooling towers, which are used for freezing ready-made meals.

Rainwater harvesting for food production

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Collecting waste from households and businesses by means of refuse bins, wheeled bins, containers, etc., and providing treatment, incineration, materials recovery and reclamation, and disposal of hazardous and non-hazardous waste

Waste Management

Producing basic and specialty chemicals, inks, agricultural chemical such as fertilisers and pesticides, plastics including packaging, and rubber

Chemical and Plastic

Designing to enable multiple uses and lifecycles of a product and its materials

Design for cyclability

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Engage with the government on circular policies and programmes

Government collaboration

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Designing products to be reused for the same or different purposes in multiple lifecycles

Design for reuse

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Engaging in discussions with government bodies and policymakers to push for regulations that support the circular economy

Advocacy for circular economy policy

'Mobilise' sets the direction of and builds momentum towards long-term change, while also determining how this direction is determined and governed.

Mobilise

Govern the Transition

Institutional design to enable circularity

Slow strategies aim to keep materials in use for as long as possible, for example through design for durability and repairability. A more circular economy is also a slower one: materials, components, and products—and even buildings and infrastructure—that we lock in stocks are made to last. This will lower material demand in the long run, in essence also serving to narrow resource flows.

Slow

A framework of policy instruments that enabled and encourage the transition to the circular economy

Policies

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A framework of policy instruments that enable and stimulate the transition to the circular economy

At Plastics Recycling World Expo on 3-4 June 2020 in Essen, Germany, a delegation of the Ghanaian plastics and recycling industry will discuss development priorities. In this article, the group’s technical partner in the German federal state North Rhine-Westphalia outlines progress being made in Ghana’s plastics recycling sector.  Even though the waste collected in Ghana more than doubled nationwide between 2006 and 2013, the share still remains at a low level. According to the Sustainable Development Goals Baseline Report from 2018, even in cities only around one-third of the growing quantities of waste is taken to dumpsites and the few sanitary landfills whose capacities are becoming increasingly scarce. A considerable portion is simply burnt under an open sky. Due to poor solid waste management, plastic waste like sachet water bags, water bottles, food boxes from Styrofoam and any amount of plastic bags is widespread on roadsides, clogging drains and littering beaches, causing health and flood risks. To turn such challenges into opportunities, the Ghanaian government is determined to leapfrog from waste disposal to a circular economy. In October 2019, as the first African nation, Ghana formally joined the Global Plastic Action Partnership (GPAP), an initiative launched by the World Economic Forum and supported, amongst others, by the Development Programme of the United Nations (UNDP).Since 2007, the German federal state North Rhine-Westphalia has maintained a partnership with Ghana, bringing together government institutions, universities, local governments, NGOs and companies from both sides. The German technical cooperation, implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), has played a prominent role in shaping the collaboration around climate and resource protection through projects supported financially by the State Chancellery of North Rhine-Westphalia. Against this background, it was more than logical that GIZ took up the request from the Ghanaian Ministry for Environment, Science, Technology and Innovation (MESTI) to develop a project on sustainable management of plastics and to convene an international stakeholder forum in January 2018 in Accra. The main aim: To discuss with competent stakeholders the ministry’s first draft of a national plastics policy and to contribute experience gained in this field in Germany. Looking back, this forum has generated a strong momentum and raised public awareness for the urgency of tackling the challenges related to plastic littering the environment. As part of the project, GIZ piloted in collaboration with the local NGO Environment360 and with informal scrap dealers in Kumasi an incentive and take-back scheme to test a viable business model for recovering PET bottles littering the environment for recycling. PET bottles were chosen because even the informal waste pickers did not show interest in collecting them due to their volume and low weight. Having successfully tested the scheme, it can now be used for upscaling and including other types of plastics as well. To make representatives from private and public sector more familiar with the political framework conditions and technical options for managing the plastic value chain in a circular economy, GIZ organized in June 2018 a technical visit for a delegation from Ghana to North Rhine-Westphalia. On the occasion of WACEE’19, the West African Clean Energy and Environment fair and conference in Accra, MESTI and GIZ convened a second stakeholder forum on 8 November 2019. The aim was to discuss how the different stakeholders are contributing already to recovering and recycling plastics and the challenges they are facing for upscaling: plastic producers, food and beverage industry, recyclers, waste collectors, NGOs, start-ups, and local governments. The challenges plastic recyclers are facing are diverse: they range from plastic material that is not coded or locally recyclable, and extremely high interest rates for financing investments in recycling technology and high import taxes, to poor collection infrastructure and the absence of an extended producer responsibility system. In spite of these obstacles, the Ghanaian industry is recognising the potential of recycling and is becoming increasingly interested in plastic waste as a secondary raw material. To promote recycling and second-life solutions to reduce the impacts of post-consumption waste on the environment, a group of eight international companies from the chemical as well as food and beverage industry has taken the initiative and founded the Ghana Recycling Initiative by Private Enterprise (GRIPE), established under the Association of Ghana Industries (AGI). The Plastics Recycling World Exhibition 2020, taking place on 3-4 June 2020 in Essen, Germany, which is Europe’s leading focused event for plastics recycling, provides an excellent opportunity to get to know innovative technological solutions and to establish business contacts. Within the scope of the project, GIZ will therefore invite a delegation of the Ghanaian plastics and recycling industry to the trade-show. For meetings, the delegation will have its own exhibition booth and will be discussing the potential for co-operation in a specific side-event.Although Ghana has still a long way to go, important steps have been initiated to pave the way towards a circular economy. Progress can even be witnessed at Accra’s beaches where more and more PET bottles are collected for recycling. For more information contact [email protected]

Approximately 13 million metric tons of plastic waste enter the oceans annually, equivalent to one garbage truck load every minute. Even worse, the Pew Charitable Foundation estimates the volume of plastics finding its way into the world’s oceans will triple by 2040.
Some experts believe the solution lies in creating circular economies, which eliminate single-use plastic in favor of organic materials or plastics that can be recycled and reused. But that requires significant investment and infrastructure. 
In Africa less than 20 percent of plastics are recycled currently, far below European Union targets of 50 percent by 2025. In lieu of formal recycling operations, waste pickers collect litter and sell it to middlemen, who aggregate plastic waste and sell it to recyclers abroad.
But Ghana - with a 5 percent recycling rate - has emerged as a regional front runner committed to creating a domestic recycling industry that protects both the environment and impoverished, mostly-female, community of waste pickers. Last fall, Ghana became the first African country to join World Economic Forum’s Global Plastic Action Partnership (GPAP).  At a recent World Economic Forum Sustainable Development Impact Summit event, Plastics: From Global Vision to Local Action, panelists representing a coalition of government, manufacturers, technology providers, and non-profit organizations discussed how Ghana is driving change.
“We see plastic waste as a threat to our way of life and danger to environment,” said Oliver Boachie, Special Advisor from the Ghanaian Ministry of Environment, Science, Technology and Innovation (MESTI). “But we also look at this as an opportunity.” 
Since 2018, the government has been working on a plastics waste program that aims to clean up environment, create jobs in plastics value chain, make resources available to manage plastics and ensure no one gets left behind. 
Global software provider, SAP SE, is also a member of GPAP and has collaborated with MESTI, private industry and local non-profits to create a technology solution that will help. 
“The recycling systems in Ghana are very analog so we’re building a digital system to connect everyone and track the volumes and types of plastic, where it goes, and the prices paid across the value chain,” said Maggie Buggie, Chief Business Officer of SAP Services.
With a foundation of reliable data, the government and private companies can determine where to invest resources and build recycling plants, while also monitoring waste pickers’ wages and living conditions. 
“By connecting the informal economy of waste pickers to the formal economy, we can ensure they receive a fair wage – and later on – get services like training or childcare,” said Buggie.
Making the Invisible Visible: Improving Pickers lives
Waste picking is a means of survival for poor, urban communities across Africa, South East Asia and Latin America. In Ghana, they recover at least 218 tonnes daily or nearly 12 percent of the total plastic waste generated.
But they have little visibility into the market price for what they’ve collected, which leaves them vulnerable to exploitation by middlemen. With the SAP solution, they will have mobile access to the average price for different kinds of materials. The government can use this data to monitor wages and take action to support pickers, for example, investing in social services that raise pickers’ living standards.
Jeffery Provencal founded rePATRN, a social enterprise that works with pickers. “We’re on the verge of an absolute game changer. We have a lack of data and the SAP solution is the best thing for it – one platform that provides all that data,” said Provencal. “We can find an efficient way to deal with the material, monetize it, and empower the waste pickers. So everyone wins.”
Private Sector Partners To Achieve Sustainability Goals 
Adwoa Coleman, Africa Sustainability and Advocacy Manager for Dow Packaging and Specialty Plastics, explains how technology will help the Ghanaian government and manufacturers achieve their sustainability goals. 
“We have a goal that one million metric tons of plastics will be collected, recycled or reused by 2030,” said Coleman. “Data is critical to establishing a market where plastic can be bought and sold, depending on where that’s happening. Harnessing that data in one app will help fuel the circular economy and ensure that collected materials are reused.”
But success requires cooperation. “Stakeholder collaboration is important – we (not only) have the government, private sector and NGOs, but also the collector and recycler. To succeed, we need to all be at the table,” she said.
Coca Cola also has big environmental ambitions. For example, it wants all its packaging materials to be recyclable by 2035 — and has a specific perspective on what that means in West Africa. “Exportation of plastic and packaging waste out of Africa is not sustainable,” said Clement Ugorji, vice president for public affairs, communications and sustainability. “We need the domestic capacity for collection and recycling and reuse on the continent. That’s the only way to achieve a truly circular economy for Africa.”
For its part, SAP believes its experience in the region developing its SAP Rural Sourcing Management (an application that supports small-holder farmers and improves visibility across agricultural value chains) gives it an advantage. Since plastic pickers and rural farmers face similar issues, applications like this will help all parties succeed.
The plastics recycling pilot project will run in Accra and several smaller cities in Ghana. Building on what is learned during this first stage, the coalition hopes to expand across Ghana, West Africa and eventually the entire continent and other regions. 

 	 Government will join the Global Plastic Action Partnership (GPAP), a new initiative created by a coalition of influential public and private leaders to fast-track plastic pollution action around the world.
The Minister of Information, Kojo Oppong Nkrumah disclosed this Wednesday at a press briefing said President Akufo-Addo, and the Environment Minister, Professor Kwabena Frimpong-Boateng will formally launch the initiative on October 1 in Accra.
GPAP is hosted at the World Economic Forum.
Ghana, under the leadership of the Ministry of Environment, Science, Technology, and Innovation (MESTI) is in the process of adopting a National Plastic Management Policy that will leverage the comprehensive management of plastics to drive sustainable development, green job creation, and environmental protection.
Therefore, Ghana has been selected as a natural first engagement in Africa for the Global Plastics Action Partnership.
As one of the fastest-growing economies in the world and a leading political and economic force in Africa, Ghana has the potential to catalyze a new era of plastic action across the continent.
The Ghana National Plastic Action Partnership will launch in close coordination with the United Nations Development Programme (UNDP)’s ‘Waste’ Recovery Platform, which will promote sustainable waste recovery in Ghana through connecting stakeholders across the waste management chain.
The Ghana National Plastic Action Partnership and the UNDP ‘Waste’ Recovery Platform will support the existing work being carried out by the government of Ghana, as well as successful initiatives being led by entrepreneurs and civil society actors at the local level, to accelerate the reduction of plastic waste and pollution in Ghana.
About the Ghana National Plastics Management Policy
– Ghana’s first National Plastics Management Policy aims to use the comprehensive management of plastics across their life-cycle and value-chain as a vehicle for sustainable development, enabling a shift towards a plastics circular economy.
– The Policy lays a foundation to enable the creation of an entirely new industry for redesigning, recovering and recycling plastics, preventing pollution of our environment and communities and creating many new jobs in the green economy.
– The Implementation Plan of the National Plastics Management Policy starts with a national communication strategy to change our behaviour on how we manage plastics. The next focus will be on mobilizing finances and innovation to enable new business models for sustainably managing plastics and supporting communities and companies to coordinate and plan for a circular plastics economy. Lastly, the implementation of the Policy establishes robust frameworks for good governance and shared accountability across society.
– The Ghana National Plastics Action Partnership will be supporting the Government of Ghana to implement its ambitious roadmap for a circular plastics economy, captured in the National Plastics Management Policy.
About the Global Plastic Action Partnership
– The Global Plastic Action Partnership envisions a world free of plastic waste and pollution. It represents one of the most powerful and concerted efforts working internationally to address this issue, bringing together public, private, and civil society leaders to translate commitments into concrete action.
– The goal of the Ghana NPAP is to dramatically reduce the country’s plastic waste and pollution, and to fast-track progress towards zero leakage of waste into the environment, especially the ocean. The Ghana NPAP will support the government and businesses in transitioning to a circular economy for plastics, which will fundamentally change the way plastics are manufactured, used, and re-used.
– The transition to a circular plastics economy will spur job creation in the manufacturing and innovation industries, promote public health and wellbeing, boost tourism and investment, and support Ghana’s progress towards achieving a number of the Sustainable Development Goals.
Source: https://www.myjoyonline.com 

Ghana

The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.

Coca Cola

Government of Ghana

The World Economic Forum is the International Organization for Public-Private Cooperation.

The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas.

It was established in 1971 as a not-for-profit foundation and is headquartered in Geneva, Switzerland. It is independent, impartial and not tied to any special interests. The Forum strives in all its efforts to demonstrate entrepreneurship in the global public interest while upholding the highest standards of governance. Moral and intellectual integrity is at the heart of everything it does.

World Economic Forum

Global Plastic Action Partnership (GPAP)

Ghana Recycling Initiative by Private Enterprise (GRIPE)

Association of Ghana Industries (AGI)

Unilever plc is a British multinational consumer goods company with headquarters in London, England.

 Unilever

Guiness Ghana

Fan Milk

Voltic

PZ Cussons

In October 2019, Ghana formally joined the Global Plastic Action Partnership (GPAP), an initiative launched by the World Economic Forum. Additionally, to promote recycling and second-life solutions to reduce the impacts of post-consumption waste on the environment, a group of eight international companies from the chemical as well as food and beverage industry has taken the initiative and founded the Ghana Recycling Initiative by Private Enterprise (GRIPE), established under the Association of Ghana Industries (AGI).

Circular plastics in Ghana

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This collection features a selection of inspiring examples of the circular economy, compiled in the context of the Switch to Circular Economy Value Chains programme (SWITCH).

Launched in 2020, SWITCH is a five-year initiative that assists EU multinational companies and their suppliers from developing countries to switch to more circular economy approaches and practices in three selected value chains: [Plastic Packaging](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=111), [Textile & Garments](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=99), and ICT and Electronics.

The overall objective of SWITCH is to support the “transformation towards a circular economy”, and to contribute to sustainable growth, low carbon and climate resilient development, decent jobs creation, and a safer, healthier and pollution-free environment.

SWITCH is co-funded by the European Union and the Government of Finland, and implemented by UNIDO, in collaboration with Chatham House, Circle Economy, and the European Investment Bank.
Learn more at www.switchtocircular.eu

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Switch to Circular Economy Value Chains

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Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Using bio-based materials such as bioplastics, mushroom-based materials, etc.

Alternative bio-based materials and inputs

Transforming waste products, materials for reuse within other industries

Open loop upcycling

Using waste materials that have been processed and recycled to produce new products within other industries

Using open loop recycled materials

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Working together with the community and engaging them in the company operations

Joint product development

  



 The NaturALL Bottle Alliance is a research consortium formed in 2017 by Danone, Nestlé Waters and bio-based materials development company Origin Materials to accelerate the development of innovative packaging solutions made with 100% sustainable and renewable resources. Today it announced that PepsiCo, Inc. has joined the Alliance to advance the shared goal of creating beverage containers with a significantly reduced carbon footprint. The Alliance also provided a progress report in its goal of developing and launching a PET plastic bottle made from bio-based material. Launched in March 2017, the Alliance uses biomass feedstocks, such as previously used cardboard and sawdust, so it does not divert resources or land from food production for human or animal consumption. The technology being explored by the Alliance represents a scientific breakthrough for the sector, and the Alliance aims to make it available to the entire food and beverage industry. Read the full press release  

The NaturALL Bottle Alliance is a research consortium formed in 2017 by Danone, Nestlé Waters, and bio-based materials development company Origin Materials  to accelerate the development of innovative packaging solutions made with 100% sustainable and renewable resources. On Sept. 11, NaturALL announced that PepsiCo, Inc. has joined the alliance to advance the shared goal of creating beverage containers with a significantly reduced carbon footprint. The alliance also provided a progress report in its goal of developing and launching a PET bottle made from bio-based material. Launched a year ago in March, the alliance uses biomass feedstocks, such as previously used cardboard and sawdust, so it does not divert resources or land from food production for human or animal consumption. The alliance says the technology it is exploring represents a scientific breakthrough for the sector, which it aims to make available to the entire food and beverage industry. “Creating more sustainable packaging requires innovation through the value chain. Producing PET from sustainable bio-based sources that do not diminish food resources and are fully recyclable is a great example of such innovation and an important contributor to PepsiCo’s sustainable packaging program,” says Mehmood Khan, PepsiCo Vice Chairman and Chief Scientific Officer. “Through our Performance with Purpose agenda, PepsiCo is committed to reducing the carbon impact of packaging in line with our goal to reduce absolute emissions of greenhouse gases by 20 percent by 2030; bio-based PET has the potential to reduce significantly the carbon footprint of our PET bottles, a huge contribution to our efforts in this area. We are excited to add PepsiCo’s R&D capabilities to the alliance and look forward to seeing what the combined efforts of the alliance members can achieve.” “PepsiCo is a welcome addition to the alliance because we share the goal of making renewable plastic a reality,” says Origin Materials CEO John Bissell. “Through the combined efforts of its members, the NaturALL Bottle Alliance is setting the bar for sustainability for an entire industry.” Commentes Frédéric Jouin, Head of Research and Development for plastic materials at Danone, “We are very enthusiastic about PepsiCo joining the alliance. By bringing together major players and pooling our complementary expertise and resources, we can make 100-percent renewable and recyclable PET plastic at commercial scale a reality. We also expect to see additional opportunities for this breakthrough technology.” Massimo Casella, Nestlé Waters’ Head of Research and Development, adds, “We are pleased to welcome PepsiCo into the NaturALL Bottle Alliance. Their addition is further proof of the importance of this disruptive technology. The alliance has taken an important step in working together to tackle the challenges around plastic packaging. Developing 100-percent bio-based PET is one way Nestlé is working to use more materials from sustainably managed renewable resources.” Progress report After producing samples of 80% bio-based PET at pilot scale in 2017, the alliance has made further progress toward its goal of bringing its technology to full commercial scale. It has selected a site in Sarnia, Ontario, Canada, with the assistance of Bioindustrial Innovation Canada, and has begun construction of its demonstration-scale plant. The major process equipment has been fabricated, and modules are under construction for this plant, which is expected to have a capacity of 18,000 tons of biomass and be fully operational by 2020. Following that milestone, the alliance plans to increase production to 95% bio-based PET and achieve full commercial-scale soon after. Alliance members plan to continue their joint R&D efforts to increase the level of bio-based content, with the ultimate objective of reaching 100%.

 WHERE WE ARE TODAY
Today, we systematically look to collaborate with public authorities and private companies to optimize formal Extended Producer Responsibility (EPR) and Deposit Return Scheme (DRS) systems. In fact, Danone helped pioneer the concept of EPR in France with the founding of Eco-Emballages (today known as CITEO).
In countries where collection systems for recycling are informal, we work with local communities governments and partners like the Inter-American Development Bank to improve standards for waste collection and invest in recycling infrastructure. Danone and the Danone Ecosystem Fund have launched projects to support waste pickers in 7 countries, including by ensuring they work in a safe environment, are paid appropriate wages and afforded greater social protection. As of 2018, close to 6,000 waste pickers have been professionally empowered, and more than 45,000 tons of waste are recycled each year through these projects.
Finally, our brands have been working to engage consumers in the circular economy and support cutting edge research innovation.  For instance, evian® is taking part in a research mission with The Ocean Cleanup, a Dutch non-profit start up that has developed scalable advanced technologies to help rid the oceans of plastic, while Danone AQUA has pledged to recover more plastic than it uses in Indonesia, including through interception of marine littering. 

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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Pepsico

Danone S.A. is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are branded Dannon in the United States.

Danone

Origin is the world's leading carbon negative materials company. The Origin platform turns the carbon found in biomass into useful materials, while eliminating the need for fossil resources and capturing carbon in the process.

Origin Materials

The NaturALL Bottle Alliance is a research consortium formed in 2017 by Danone, Nestlé Waters and bio-based materials development company Origin Materials to accelerate the development of innovative packaging solutions made with 100% sustainable and renewable resources. PepsiCo, Inc. has joined the Alliance to advance the shared goal of creating beverage containers with a significantly reduced carbon footprint.

NaturALL Bottle Alliance - Danone, Nestle and PepsiCo partner with Origin Materials to develop an innovative packaging solution

This collection is being created to regroup all case studies related to the packaging industry (CAT purpose)

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Packaging collection

Operating networks and software that enable the exchange and broadcasting of information, such as entertainment and internet software, television, cable, satellite or radio broadcasting systems, and cellular, wireless and/or fixed-line telecommunications services

Software and Communications

Working together with industry peers to engage in business activities or exploratory projects that advance the circular economy

Joint industry ventures, projects, pilots

Installing sensors to gather data from products and services to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Sensors, monitoring systems

We’re a charity committed to creating a circular economy, which is designed to eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. It’s an economic system that delivers better outcomes for people, and the environment.

Ellen MacArthur Foundation

The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. 

Procter & Gamble 

The Alliance is a community of pioneering CEOs dedicated to building a circular economy for plastic. Our membership is growing rapidly. We have convened some 70 companies from across the plastics value chain including brand owners, resin producers, converters, waste managers, recyclers and technology providers. Working together, we are shaping and investing into pathways to a sustainable future.

Alliance to End Plastic Waste

AIM (Association des Industries de Marque) is the European Brands Association, representing manufacturers of branded consumer goods in Europe on key issues which affect their ability to design, distribute and market their brands.

AIM - European Brands Association 

Digimarc is a global leader in product digitization, providing unique identities and cloud-based solutions that collaborate with applications and machines to deliver business value.

Digimarc

The Digital Watermarks Initiative HolyGrail 2.0 – driven by&nbsp;AIM - European Brands Association&nbsp;and powered by the&nbsp;Alliance to End Plastic Waste&nbsp;– is a pilot project with the objective to prove the&nbsp;technical viability&nbsp;of digital watermarks for accurate sorting of packaging waste as well as the&nbsp;economic viability&nbsp;of the business case at large scale. HolyGrail 2.0 emerged from the pioneering HolyGrail project, which was funded by the Ellen MacArthur Foundation from 2016 to 2019 and examined a number of approaches to improve recycling along the packaging value chain.&nbsp;Digital watermarks; hidden in the colour print on packaging, are invisible to the human eye and work in the same way as a barcode to facilitate waste sorting and maximize recycling rates.

HolyGrail 2.0 - Invisible Barcodes to support waste sorting 

Impact on the health and happiness of human populations

Well-being

Participating in government programmes that support and advance the circular economy

Government programmes

Awareness raising events

 Nestlé Ghana LTD., the Good Food Good Life Company has organized a workshop on Hygiene,  Health, and Wellness for 60 plastic waste pickers and collectors in Accra. The gesture, according to Nestlé, is to ensure that the waste pickers are abreast with practical knowledge to keep them well and safe as they work together to contribute to rid Ghanaian communities of plastics. Speaking at the workshop, Margaret-Mary Tohouenou, Regulatory and Scientific Affairs Manager at Nestlé said “the workshop was designed to highlight the risk associated with plastic waste collection and need to do their work in a safe manner especially, during the covid-19 pandemic. She empasized that applying precautionary measures to stay safe at all times while collecting plastics within various communities in Ghana is critical to their work”. Elvis Oppong, President of the Pure Water Waste Collectors Association expressed gratitude to Nestlé for continuously supporting them and enabling them to improve their collection rates in communities. Nestlé Ghana signed a partenership agreement with the Pure Water Waste Collectors Association with oversight of the Ministry of Environment Science Technology and Innovation. Since inception of the partnership in October 2019, Nestle Ghana has donated 20 tricycles and helments, 2,000 waste picking tools, 1,500 pairs of gloves and 1,220 nose masks to the Association. These have  enabled the collection of 859 tons of plastic waste for recycling. The partnership between Nestlé and the Pure Water Waste Collectors Association contributes to the overall purpose of the Ghana Recycling Initiative by Private Enterprises (GRIPE) of which Nestlé is a founding member in Ghana. By 2025, Nestlé envisions to have all of its packaging 100% recyclable or reusable. 

Africa

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Accra

Nestlé Ghana has organized a workshop on Hygiene,&nbsp;Health, and Wellness for 60 plastic waste pickers and collectors in Accra. The gesture, according to Nestlé, is to ensure that the waste pickers are abreast with practical knowledge to keep them well and safe as they work together to contribute to rid Ghanaian communities of plastics.