Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

Launched in March 2017, the Alliance uses biomass feedstocks, such as previously used cardboard and sawdust, so it does not divert resources or land from food production for human or animal consumption.

The technology being explored by the Alliance represents a scientific breakthrough for the sector, and the Alliance aims to make it available to the entire food and beverage industry. The Alliance also provided a progress report in its goal of developing and launching a PET plastic bottle made from bio-based material. 

After producing samples of 80% bio-based PET at pilot scale in 2017, the alliance has made further progress toward its goal of bringing its technology to full commercial scale. It has selected a site in Sarnia, Ontario, Canada, with the assistance of Bioindustrial Innovation Canada, and has begun construction of its demonstration-scale plant. Alliance members plan to continue their joint R&D efforts to increase the level of bio-based content, with the ultimate objective of reaching 100%.