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Business case

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the social fabric of the community and well-being of the individuals and families.

Social Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Direct and indirect reduction in economic costs

Cost Savings

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Reduced use of fossil fuel energy sources and/or increased use of renewable energy

Reduce Energy Consumption

Producing agricultural products and processing them into food and beverageproducts for consumption

Agri/Food

Producing and providing business and consumer goods and services

Goods and Services

Operating networks and software that enable the exchange and broadcasting of information, such as entertainment and internet software, television, cable, satellite or radio broadcasting systems, and cellular, wireless and/or fixed-line telecommunications services

Software and Communications

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Engage with the local community where facilities or offices are located

Community collaboration

Employ technologies to gather and analyse data to provide insights on resource use

Data and insights

Employ online platforms to connect and improve information sharing between stakeholders

Digital platforms

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Initiatives with disadvantaged communities, minorities, people distanced from the labour market

Give-back programmes

Employing artificial algorithms and robotics to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Advanced robotics, artificial intelligence

Utilising data and models to to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Data analytics, modelling

Connecting products and services into the internet of things to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Internet enabled, connected operations

Installing sensors to gather data from products and services to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Sensors, monitoring systems

Developing or utilising online platforms to enable circular economy opportunities through information, product or service offering

Online platforms

Developing or utilising online marketplaces to enable the peer-to-peer exchange of products and services

Peer-to-peer online marketplaces

Use longer and more often by extending and intensifying use of existing resources, products, spaces and infrastructure

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Reuse

Do better with less by using and supporting infrastructure, processes and products that are designed to minimize material, water and energy use and waste generation from production to end of use


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Reduce

Eliminate waste by maximizing the recovery of resources at the end of the use phase so that they can be reintroduced into production processes


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Recover

Ensure that household and business waste is collected and appropriately sorted (by type, label, etc.) to allow for maximum recovery of value.


Collect and sort waste to facilitate recovery

The circular potential of organic wastes is dependent on the quality and low contamination rate of the residual stream that is collected. Food and organic wastes are difficult to sort and separate post-collection, and as such, collecting organic wastes through a mixed collection are often limited to incineration or landfill. Therefore, collecting organic wastes through a separate collection system is key to unlock potential high-value management practices, for example, composting and anaerobic digestion.

Due to the strong influence over the operation of local waste management systems, local governments have a key role in the provision of separate organic waste collection systems throughout the city. Collections systems can vary to suit the specific characteristics of particular neighbourhoods and areas of a city. For example, areas with detached homes have more space for bins, while for apartments with less space, a communal receptacle may be more appropriate. Communication campaigns can help to raise awareness and encourage participation of residents to separate their organic wastes. 


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🍏  Separate organic waste collection infrastructure

When edible food is wasted, this wastes not only the food product itself, but also all of the energy, resources and emissions that were required to produce the food. 

Surplus food from food services, manufacturing, and retail operations should be used at its highest and best value. Platforms (both on- and offline) can help to connect surplus food between, for example, households, retail, food services and manufacturing. This may result in increased revenues for businesses, and lower landfill costs. 

Redistributing food surplus is not a solution to address the root causes of food insecurity, and establishing reliance on this stream by vulnerable communities can bring problems in the future. Nevertheless, food surplus may in some instances be appropriately redirected to social enterprises, for example, food banks.  

Local governments may work with local businesses who link surplus food from restaurants and supermarkets to edible reuse by citizens. Other businesses may process and redirect food streams to animals who can in turn feed on it. Awareness raising, platforms, and dedicated space in the city can support these operations.


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🍏  Redistribute food surplus

Manufactured goods, such as vehicles, textiles, appliances and equipment and their associated production processes are big employers but:
- production processes often rely on fossil fuels and currently drive one-third of the overshoot on the climate change planetary boundary due to its GHG production, 
- material- and energy-intensive industrial activities are linked to deforestation and drive 15% on both the land use and freshwater planetary boundaries, 
- manufacturing goods results in substantial amounts of hazardous industrial waste and leaks chemicals into the environment.

Here, circular solutions must tackle the full value chain, but material demand must also shrink: this will necessitate a societal shift to favouring sufficiency over excess and reducing consumption to sustainable levels. Our four key solutions for manufactured goods are:
- Mainstream industrial symbiosis and efficiency : Achieve process improvements, scrap diversion and reduction in yield losses through greater industrial symbiosis and efficiency. Foster tighter collaboration within and between industries to deliver powerful material and emissions savings.
- Extend the lifetime of machinery, equipment, and goods: Maximise the lifetime of goods that serve our daily needs to bring a number of environmental benefits. 
- Buy what's needed: Reduce the number of purchases of common electronic goods, appliances, and other equipment to sufficiency levels. 
- Eschew fast fashion in favour of sustainable textiles: Drastically reduce new clothing purchases. All used clothing should go on to be repaired, reused or, if needed, recycled appropriately. Prioritise natural and local textile manufacturing, as well as higher-quality and more durable garments. 




👕📱 Consumer Goods

Businesses

Communities

Governments

Urban food transportation is a crucial component of both food and mobility systems, and significantly influences the level of urban sustainability and the total carbon footprint of foods. Cities can reduce greenhouse gas emissions associated with food transportation, commonly known as “food-miles”, through various urban logistics measures. These measures require the participation of multiple actors, from city users and inhabitants, to urban food suppliers, logistics providers and carriers, and distributors. 

Local governments can optimise the distribution of food to small retailers and consumers, reducing the associated environmental and social impacts generated by the urban food deliveries, for example, carbon emissions, congestion, mobility, and food loss. 

They can do this by incentivising the use of environmentally-friendly vehicles by, for example, using spatial planning to reserve spaces, regions and lanes in the city for low-carbon modes of transport. Local governments can also use Information and Communications Technology (ICT) tools and local businesses to explore the challenges and barriers for food logistics in the city, and to identify how the city’s spatial planning can be optimised to reduce food loss and waste.


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🍏  Optimised food logistics

Businesses support the innovation and implementation of circular strategies. Yet innovations and startups that close loops and facilitate reuse often face additional challenges, due to the lack of infrastructure that supports circular initiatives for example physical and digital infrastructure to support reverse logistics.

Sustainable business ecosystems connect circular businesses around common problems and provide coordinated support, education and financing opportunities for these businesses to operate and scale together. This solution stimulates the local economy, which can promote local circular job opportunities in the future, and provides an attractive and supportive environment for more circular businesses to start up and scale the city.

The local government may partner with innovation ecosystems and circular domain experts to create training modules and facilitation programmes for small businesses, making knowledge resources available to small businesses looking to go circular. Local governments may also provide financial support - either directly or in partnership with financial institutions - to target and stimulate ecosystems around specific circular business models. 


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🍏  Sustainable food and agriculture business ecosystems

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

The Circular City Actions Framework provides urban changemakers with five complementary strategies they can use to start working towards a more circular system. 

The framework is action-based to provide users with concrete strategic directions and showcase the desired outcomes of each strategy. 
The framework consists of five complementary **strategies**, under which **sub-strategies** provide further detail. Finally, each sub-strategy consists of a diversity of tangible **solutions** which are framed in relation to key thematic areas. 

Note: solutions are currently focused on:
- 🍏 **Food systems**
- 🏢  **Built environment**
- 👕📱  **Consumer goods**
- ⚡ **Energy Systems**
- 🚌 **Mobility Systems**
- 💧 **Water Systems**

More thematic areas are coming soon...

'Click through each of the five strategy cards below to explore the framework and circular economy case studies in more depth!'



This framework was developed in collaboration with ICLEI, Metabolic and Ellen MacArthur Foundation with support from the MAVA Foundation. Read more about it [here]( https://circulars.iclei.org/action-framework/). 



Circular City Actions Framework

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An action-based framework for local governments working towards circular cities

Thematic Areas

City Stakeholders

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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       Gets financial and social values from surplus back to life.          Reduce waste related costs with data-driven recommendations and maximize tax benefits with donations.         Enable your employees to save time on managing surplus. Gain actionable insights into your shrinkage.         Play your part in preventing food waste and help nonprofits in your community.             Enjoy smart food surplus management at your stores while doing good to society.         Get insights about shrinkage, save from disposal costs and connect to your society from warehouses.         Reduce customer development and waste collection cost and time.         Manage your daily food donation pick up schedule efficiently, for free.        


I don’t know about you, but as a child, if I didn’t finish my dinner plate, there was certainly no pudding on the menu for me. And while the same principle might not apply exactly here, Istanbul's Fazla Gida (or Whole Surplus) is out to accomplish the same mission: not a morsel of food should go to waste. The foodtech startup provides a platform for food companies to manage their unsold inventories with a maximum return, either monetarily, via donations to food banks, reuse in animal feed, or recycling. Including today’s €2.5 million, the firm has accumulated just over €3.4 million in funding.
Founded in 2017, Fazla Gida is already working with multi-nationals including Migros, Metro, Nestle, Pepsi, and Danone to manage their overproduction. They first analyse and classify areas of a clients surplus production utilising the Food Recovery Hierarchy stages model. The classified surplus is then cross-referenced with partners in the ecosystem, i.e. the aforementioned secondary sales, animal food, or biogas players, all with demonstrable end-to-end traceability.
If any of these zero hunger and responsible consumption and production keywords are ringing a bell, they are amongst the tenets of the United Nations Sustainable Development Goals, and Fazla Gida is one of the (only) nine global organisation to receive direct UN support via its development programme. In its infancy, Fazla Gida was recognised by Techstars and the Metro Accelerator Berlin program, followed by EGIAD and Galata Business Angels investments. Today's investment was led by 212, with MAP, 500 Istanbul and Berlin-based Atlantic Food Labs also participating.
“In the last four years, we have been able to save over 19,000 tons of food and prevented more than 62,000 tons of carbon emission with our B2B solutions”, says co-founder and CEO Olcay Silahlı. “It’s our centralized cloud platform that enables companies and individuals to figure out and manage complex surplus systems.”
CTO Arda Eren adds, “Combined with our strong operational capabilities through our service providers, we managed to complete more than 70,000 transactions on our platform so far.”


 
Olcay Silahlı
Fazla Gıda
 
Olcay Silahlı is the Co-founder and CEO of Whole Surplus. He was born in 1988. He spent his childhood in Tekirdağ in his grandfather’s farm house. Since he was a child, he always sought to find solutions to food waste happened in his grandfather’s and neighboor farm hauses.
 
He went to Kuleli Military High School and he continued his university education in Turkish Military Academy. However, because of his passion to create a social enterprise, he dropped out from military academy, moved to İstanbul and got into Istanbul Technical University. He has gratuated from Management Engineering department and joined business life in 2011.
 
He had started his work life in Deloitte as a consultant. Before Whole Surplus, he worked in Unilever as a Brand Manager for six years. Additionally he managed several food waste responsibility projects in Unilever. He always placed great importance on volunteering and global problems throughout his student and work life. He volunteered in Kenya to help children and had been delegated by Unleash to attend One Young World to tackle with food waste.
 
These experiences made him realized that, there is no sustainable initiative to tackle with food waste. Thus, he decided to create a social enterprise to show young people in the world it is possible to do a job that involves goodness for people and the world.
In 3 years, through the initiative he established with his friend and co-founder Arda Eren, 14.000 tonnes of food have been saved and 400.000 families got monthly food help and more than 48.000 tonnes carbon emission have been prevented in Turkey. In 2018, he was invited to NY UN General Assembly as speaker and good example as well as Social Good Summit in Geneva. He is also selected as Thought For Food ambassador.
 
He will continue to tackle global problems with the people who share the same vision with him. And his next goal is to open up to world and to grow the impact of Whole Surplus. 

        Atıl stoğunuzu finansal, çevresel ve sosyal açılardan en yüksek fayda ile değerlendirir. Maliyetlerinizi azaltır.        Atıl stoğunuzu çöpe atmak ya da imha etmek zorunda değilsiniz. Atıl stoğunuzun finansal değeri var ise bunu Fazla Gıda ile öğrenebilir ve satabilirsiniz.        Atık yönetiminize yönelik verilere ve raporlara erişin, çalışanlarınızın atık yönetim mesaisini azaltın.           Gıda atığını azaltmak için sosyal sorumluluğun bir parçası olun ve çevrenizdeki sivil toplum kuruluşlarına yardım edin.            Çöpe atılacak gıdaları pişirmek için katlandığınız maliyetleri azaltabilir, bağış ile vergi muafiyeti kazanabilirsiniz. Ayrıca fırsat ürünleri uygun fiyatla satın alabilirsiniz.        Tüm mağazalarınızdaki gıda bağışı ya da hayvan barınakları ile sürecinizi tek bir platform üzerinden yönetebilir, veri raporlama ve takibi ile mağaza bazlı atık azaltım önerilerimizden faydalanabilirsiniz.        Sevk ve kalite blokesi, iade ve imha ürünlerini tek elden veriye dayalı teknoloji altyapısı ile yönetebilir; finansal ve operasyonel maliyetlerinizi azaltırken ek ciro yaratabilirsiniz.          Gıda bankacılığı yapan STK‘lar düzenli ve yüksek kalitede gıda bağışına kolayca ulaşabilir.        Daha fazla atığa kolayca erişebilir ve lojistik süreçlerini optimize edebilir.              Fazla Gıda işletmelerin atık kaynaklı maliyetlerini azaltmak için hizmet verir. Maliyetlerinizi azaltmadığımız sürece hizmetlerimizden ücretsiz faydalanmaya devam edersiniz.        FazlaGıda e-posta listemize katılın!                                   

Istanbul

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Fazla Gıda(Whole Surplus) is a technology company that prevents food waste via holistic food recovery solutions.

Fazla Gıda (Whole Surplus)

Fazla Gida (Whole Surplus), a social enterprise established in 2017 in İstanbul, provides holistic and digital solutions to food surplus in line with the Food Recovery Hierarchy and matches them with the right partner to achieve the highest financial, environmental, and social value.&nbsp;Retailers, food suppliers, restaurants, hotel chains, recycling companies and nonprofit organizations work with Fazla Gida to achieve net-zero food waste and recover the highest value out of it.&nbsp;With its unique business model, Fazla Gida has raised over € 3.8M from both domestic and foreign investors. The company continues to grow its operations across Turkey and prepares for international expansion.