Business case

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Providing air, water, rail, and land transportation and related services for the distribution of goods, such as air freight, air courier and logistics services, maritime freight, marine courier and logistics services, rail freight, rail courier and logistics services, land freight, land courier and logistics services, including package and mail delivery and customs agents, as well as storage and warehouse facilities

Logistics Services

Connecting products and services into the internet of things to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Internet enabled, connected operations

Installing sensors to gather data from products and services to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Sensors, monitoring systems

Other

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Urban Opportunities

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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     Global supply chains are complex and non-transparent leading to harmful effects on the environment, affecting the wellbeing of people and creating untold pollution. The producst we use every day end up in the landfills and not one party can provide the necessary information to make positive choices about what to buy or how to produce in a circular fashion.Circularise is developing an open-source protocol and decentralized network to bring transparency to global supply chains and move towards a circular economy. We enable brands, suppliers, and manufacturers to choose healthy, sustainable, circular materials and present information about products and their supply chains in a transparent way without risking privacy.                MESBAH SABURFounder - The idea for Circularise was born during Mesbah’s Master research in Industrial Design Engineering at the Delft University of Technology. Passionate about circular economy and entrepreneurship, Mesbah educated himself in JavaScript to kickstart Circularise.LinkedIn | Twitter           JORDI DE VOSFounder - Jordi is an early blockchain aficionado with a business background, "temporarily" trading his MBA for real entrepreneurial experience. He starts his days by checking the latest news and FUD and has been a tireless entrepreneur since his first year of Bachelor studies when he met Mesbah.LinkedIn           SHARVAN DEBI-TEWARIDeveloper - Sharvan is a developer with expertise in cloud computing, mobile app development, web development and Python. Coming from a traineeship at a tech start-up where he focused on developing APIs, he expanded his expertise in several ways and ended up taking on several projects as a freelancer, most of them aimed at the automation of processes.LinkedIn           TERESA OBERHAUSERProject Manager - Teresa got her Master's degree in Public Policy and Management with a focus on European/ International Relations and Environmental Politics. She gathered experience in international politics very early working on large-scale project management within United Nations/ European and national public institutions and working on research within one of Germany's leading think tanks for International Politics. Her love for international interdisciplinary projects also lead to her voluntary work in sustainability projects, and her enthusiasm about learning languages makes her aim for fluency in her 6th language.LinkedIn           BRIAN SMITSTechnical Account Manager - With over 8 years of experience in sales, finance and recruitment, Brian is merging all this experience in his role of Technical Account Manager at Circularise. His business instinct helped him understand the importance and future of a circular economy.LinkedIn           IGOR KONSGTANTINOVGrowth Manager - Combining his degrees in industrial engineering and strategic management with experience in marketing, outreach and stakeholder management, Igor joined our team in the role of a Growth Manager.LinkedIn | Twitter                    DAVID PECKA Senior Research Fellow with TU Delft and also a Visiting Professor at Coventry University and Adjunct Professor at MIP Politecnico di Milano, David also manages projects with the EU EIT Raw Materials and H2020, such as ProSUM project. He has a focus on the circular economy, critical materials and circular built environment, and has published more than a dozen academic articles about circular economy and critical materials.LinkedIn | Twitter           PASCAL LEROYSecretary General of the WEEE Forum, Pascal has been involved in e-waste matters since 2000 when the European Commission proposed its WEEE legislation. Also a member of the European Innovation Partnership on Raw Materials, he has run or been involved in various EU projects that support the advance of the circular economy, interactions among parties in the value chain, and optimal collection and recovery of materials from e-waste.LinkedIn | Twitter           TOM IN HET VELDSenior Vice President Business Development at iQor, Tom spent 25 years solving complex issues for global brands. He solved these problems through support of Product Repair Services and Customer Interaction. Tom believes that data analytics will enable further efficiencies in the reverse supply chain, accompanied by the highest customer experience and effective cost of service.LinkedIn         

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Circularise is the leading software platform that provides end-to-end traceability and secure data exchange for industrial supply chains.

Circularise 

<p>Circularise enables supply chain actors to share sensitive data without risking privacy and confidentiality. To improve Resource Use, Verify Provenance, Conduct Carbon Footprint and Impact Assessments to unlock the potential of Circular Economy business models and to drive worldwide adoption.</p>