LOOP is a circular economy company that creates value out of waste. LOOP collects imperfect fruits and vegetables that are normally rejected by the food industry and transform them into cold-pressed juices and alcoholic beverages.

A lot of fruits and vegetables are still discarded due to cosmetic imperfections, even though they are still perfectly edible. Loop Juice works with local farmers to source "ugly" produce that would otherwise go to waste and uses it to create delicious, nutritious cold-pressed juices. By doing so, the company is reducing food waste while also offering a sustainable and healthy alternative to traditional juice options.

Most of these fruits and vegetables are still very good for consumption, but are discarded because of their shape, size, color or just because they do not have a long enough shelf life to survive the entire cycle of distribution, usually 2-3 weeks long. Additionally, high-fiber pulp production by-products are sold to a partner company that turns them into dog treats, while a local restaurant provides rejected organic sunflower oil and fruits that LOOP uses to produce bars of soap. 

Additionally, Loop Juice uses glass bottles and reusable packaging to further reduce waste and minimize their environmental impact.

Since operation LOOP Juice has saved 5,125 tons of fruits and vegetables from disposal resulting in 4,138 tons of greenhouse gas emissions avoided and 397,796,625 litres of water saved.

Photo by Johanna on Unsplash