Businesses support the innovation and implementation of circular strategies. Yet innovations and startups that close loops and facilitate reuse often face additional challenges, due to the lack of infrastructure that supports circular initiatives for example physical and digital infrastructure to support reverse logistics.

Sustainable business ecosystems connect circular businesses around common problems and provide coordinated support, education and financing opportunities for these businesses to operate and scale together. This solution stimulates the local economy, which can promote local circular job opportunities in the future, and provides an attractive and supportive environment for more circular businesses to start up and scale the city.

The local government may partner with innovation ecosystems and circular domain experts to create training modules and facilitation programmes for small businesses, making knowledge resources available to small businesses looking to go circular. Local governments may also provide financial support - either directly or in partnership with financial institutions - to target and stimulate ecosystems around specific circular business models.