Added: Oct 01, 2020
Last edited: Sep 08, 2021
The UK-wide ‘Love Your Clothes’ campaign (funded by the national government and the WRAP, the UK’s circular economy institution) visits cities around the country, holding events which encourage individuals to reuse their clothing. Examples of events include ‘Make an Upcycled Infinity Scarf’ and ‘T-shirt Upcycling’ in Cardiff and a ‘Sewing Workshop’ Brent, London. ‘Love Your Clothes’ was created to combat the estimated 350,000 tonnes of clothing sent to landfill every year, as well as inspire and influence consumers to make small, conscious changes that will reduce the impact of clothes on the environment. Read more at:
Stretch the lifetime
Team up to create joint value
Maximise lifetime of products after use
Government collaboration
Second-hand sale, distribution
Government programmes
Inform
Incentivise
Direct Financial Support
Incubator and investment programmes
Awareness raising events