Sitra, a Finnish innovation fund, recognises the importance of education in creating a new circular economy society. They highlight the necessity for creating a ‘new kind of expertise’ and facilitating collaboration between silos, with the aim of changing attitudes and methods of operation. To that end, Sitra has developed and provided a number of resources to educate circular economy experts. These resources include circular economy teaching materials for primary school, upper secondary school and vocational school, which aim to challenge the educational sector to consider the world we want to develop and the means of getting there: the circular economy. Due to Sitra’s initiative, which partners with over 50 schools, universities, educational organisations and companies, over 70,000 children around Finland studied the circular economy in 2018–2019.