Construction and demolition produces large amounts of waste, much of which could be reused but isn't due to destructive demolition techniques and a lack of platforms for secondary material reuse. The Big Reuse is a New York based reseller of construction materials that offers a complete service, from the deconstruction of buildings to the sale of construction materials, which they receive as donations. They also provide socially responsible jobs for people from the neighbourhood.

New York City's construction and demolition industry produces almost seven million tons of waste annually. Many of those materials could be reused in a circular economy, but currently need to be re-sourced from virgin materials, leading to a high environmental impact. Furthermore, the disposal of this amount of waste is problematic for the city, which has to resort to landfills to handle the amount of construction waste.

The Big Reuse is a reseller for donated materials that try to salvage parts upon demolition or renovation of buildings. They accept a wide variety of goods, from construction materials like tiles or flooring to consumer goods such as refrigerators or televisions. They also offer deconstruction services in order to salvage parts for their shops, taking care of waste in a more circular, environmentally friendly and valuable way than traditional demolition.