While popular across the fashion industry, cotton is an incredibly energy-intensive fibre to produce, requiring high levels of fertiliser and water to grow, and use an estimate of 2,700 liters of water to make one cotton shirt. Escalating volumes of textile waste caused by the fast fashion movement have led to 17 million tons of textile waste ending up in landfills in 2018, representing a loss of valuable resources and materials while contributing to increasing greenhouse gas emissions through the decomposition of these garments.

The new Ventile® Eco 400 RCO has been designed to achieve the best possible balance of performance, comfort and sustainability in a bid to reduce overall textile waste and create a durable and environmentally friendly resource for designers and fashion brands. The recycled cotton fabric is made from pre-consumer cotton, textile waste leftovers from fabric production. These raw scraps are then sorted by type and colour. They are then shredded down to fine fibers and spun into new yarns, which make up the finished recycled fabric roll. Using Ventile pre-consumer cotton maintains the staple cotton fabric integrity.

Using technological advances, Ventile® Eco 400 RCO features Ventile's unsurpassed performance characteristics. The all-weather fabric is constructed so that it breathes naturally and far more effectively than other all-weather fabrics. The result is a high-performance fabric that is as much reliable as it is sustainable.

At an industry level, by using cotton scraps, recycled cotton fabric production reduces the pressure on virgin resources, minimises the volume of water used and reduces pollution from pesticides. Recycled cotton is thought to minimise the climate impact by over 75% vs that used by virgin cotton fibres. This outcome benefits the planet through the use of fewer natural resources used and less environmental pollution.