Ecodicta is a fashion sharing platform via subscription that helps clients renew their wardrobe monthly without accumulating. It seeks to extend the life cycle of garments using a rental system, reducing production through optimization.

It works as a bridge between users looking for quality clothing to wear temporarily, and local talents who need visibility and promotion of their garments. With each garment rented, 5,000 liters of water and 35 kg of CO2 are not consumed.

Massive consumption of short-cycle garments causes an overproduction, where 100,000 million garments are produced every year in the world. But this does not necessarily mean that we use more clothes in our day to day. In fact, we wear clothes less and less. Each garment is used on average 7 times before disposing, and most clothes are used very few times and remain inside the closet for most their lifecycle.

For example, in Spain, 76 percent of people's wardrobe hasn't been used in the last 12 months.

Ecodicta offers a personal shopper service to select outfits or garments that fit the preferences and style of the subscribers. This innovative way of acquiring garments allows user to create awareness to stop associating clothing and accessories with accumulation and waste. Thus, quality garments can be available to all those who wish to dress without attachments and a sense of permanence while promoting the collaborative economy and helping to reduce the amount of textile waste that damages the planet.

Under a monthly subscription, users enjoy different garments every 30 days. This subscription includes washes, insurance and shipping. Ecodicta makes the service an experience: the subscribers decide their looks every month with the help of the stylists.

In addition, Ecodicta also seeks to add value to small local producers. Their shared wardrobe is largely sourced from sustainable brands and Spanish designers, with the aim of promoting local talent and offering a new avenue of business to brands that are starting their way in the world of fashion.

In the first year of testing (July 2019- July 2020), they have managed to validate the business model and position themselves as pioneers of fashion sharing in Spain. They have arrangements with more than 40 brands, offering help in marketing, communication, and storytelling.

Their service has also reached more than 400 clients, so the garments have been reused 4,060 times, ceasing to consume 5,000 liters of water and 35 kg of CO2 for each garment that is shared instead of bought.

The company also benefitted women workers in the textile upcycling and recycling industry by offering job opportunities. Local and emerging designers also benefit from the sale of products through their system.

Photo by Cam Morin on Unsplash