Online platforms are critical to facilitate sales of used products, including organize data, economic interactions and social exchange among their users.

Finn.no is the largest Norway peer to peer marketplace. The platform has 12 sections for sale and redistribution. "Torget" or the marketplace, allows peer to peer sales of items, it is also possible to give away products. The platform has 3.5 million monthly users. Finn.no is the “go to” place for Norwegians looking for a new job, a new house, car or jeans.

In 2020, FINN.no turned 20 years old. During all those years, almost everyone in Norway has tried the service. Every year, every Norwegian spends an average of 30 hours on FINN.no, and in total, the users surf through more than 15 billion pages. FINN is a brand 96% of Norway’s population knows, and its reputation is one of Norway’s strongest.