The City of Copenhagen has implemented a circular economy programme, whereby it aims to improve waste management within the city. The programme has identified a number of barriers to effective waste segregation by residents—such as lack of space in the household for numerous bins, or confusion as to how to recycle composite products—and intends to tackle them with strategic work on waste data, which will then be shared with Copenhageners. The intention is to create and maintain motivation by sharing the environmental impact of increased recycling. The programme also plans to introduce electric collection vehicles, provide more swap and reuse options and increase the recycling rates of industrial and commercial waste.