Austin Materials Marketplace platform | Knowledge Hub | Circle Economy Foundation
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Business case
Austin Materials Marketplace platform
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Many recycling opportunities are missed because companies are not aware of each other's material flows and the synergies between them. The Austin Materials Marketplace aims to resolve that problem by connecting companies and facilitating the exchange of waste materials between them. They have successfully transferred almost a million pounds of waste in 2019, facilitating recycling and reuse around Austin. The system is spreading throughout the US, and the city government hopes to not only achieve a reduction in landfill waste, but also new economic opportunities.

Problem

Recycling is one of the core elements of the circular economy. However, many recycling opportunities are missed because they are not obvious, and actors may not know where to get fitting waste materials from or who to give waste materials to in order to maximise their value. This leads to a less circular world than what would be possible, as recycling chances are not taken and materials are wasted instead. This is of particular importance to the city of Austin, as it largely employs landfills and wants to divert 90% of its waste away from them until 2040.

Solution

The Austin Materials Marketplace employs material matching in order to connect people who have waste products to offer and people who may give them new value. The Marketplace makes the material flows of different companies easily visible so that companies can see opportunities for synergy and exchange their waste materials. The goal of this initiative is to incentivise businesses to recycle by turning it into a profitable avenue for them.

The programme is led by the United States Business Council for Sustainable Development (the USBCSD) with support from Austin Resource Recovery, a service from the city of Austin.

Outcome

At the point at which 593 trades had been made, a net value of USD 622,772 had been generated. This includes the amount paid for each trade, in addition to the sellers’ estimated disposal cost savings, and the amount the purchases saved by not having to buy new items.

The trades have resulted in:

- Over 400 tonnes of material diverted from landfill

- Over 950 million tonnes of carbon dioxide equivalent emissions saved

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