Lindex: Upcycling project from old denim garments | Knowledge Hub | Circle Economy Foundation
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Business case
Lindex: Upcycling project from old denim garments
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A Swedish-based company, Lindex, partnerd up with Re:Textile at The Swedish School of Textiles in Borås, to develop a collection of exclusive upcycled products made from old denim garments to contribute to decreasing consumption of resources through new design processes and business models.

Problem

With a growing population and unsustainable consumption patterns, we use up more natural resources than our planet can handle. The fashion industry depends on and consumes a lot of natural resources.

To meet these challenges, resources need to be used in the best way and a circular approach to fashion is the only way to go.

Solution

Lindex is one of Europe's leading fashion companies based in Sweden. In March 2017, the company launched Re:Design – a collection of exclusive upcycled products that have been redesigned and remade locally in Borås, Sweden.

The project is a pilot which the company has done in collaboration with Re:textile at The Swedish School of Textiles in Borås. Re:Textile is an organisation that develops design and business models for redesign and circularity in the textile industry.

The collection consists of six pieces within women’s wear. The pieces originate from Lindex's Better Denim garments from previous seasons which have been redesigned and remade in Sweden. The original garments have been given new details or taken apart and put back together creating whole new products.

Outcome

With Re:Design, both Lindex and Re:Textile hoped that they can contribute to decreased consumption of resources through new design processes and business models.

Additional information

Photo by Jason Leung on Unsplash

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