Cordless Hair Dryer Market Size, Trends & Growth Forecast (2025–2032)

The Cordless Hair Dryer Market is witnessing steady growth due to increasing consumer demand for portable, convenient, and wireless personal grooming devices. Rising awareness of personal appearance, changing lifestyles, and the growing influence of social media beauty trends are encouraging consumers to adopt advanced hair-styling tools. The market was valued at USD 2.52 billion in 2024 and is projected to reach USD 3.97 billion by 2032, growing at a CAGR of 5.93% during the forecast period.

Market Overview

Cordless hair dryers offer flexibility and ease of use by eliminating the need for power cords, making them ideal for travel and on-the-go styling. These devices are increasingly preferred by consumers seeking compact, lightweight, and user-friendly grooming solutions. Continuous product innovation and premium design enhancements are further supporting market expansion.

List of Key Cordless Hair Dryer Companies Profiled in Report

VOLVO Beauty (U.S.)

Lylux (China)

Seyoung Tech Co., Ltd. (South Korea)

Dyson (U.K.)

TheShakti Group (India)

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Key Market Drivers

Rising Demand for Portable Grooming Devices

Modern consumers prefer portable beauty appliances that can be used anytime and anywhere. Cordless hair dryers address this need by offering mobility and convenience without compromising performance.

Technological Advancements

Manufacturers are integrating advanced lithium-ion batteries that provide longer runtime and faster charging. Smart features such as heat control sensors, airflow optimization, and temperature regulation are enhancing safety and styling efficiency, driving consumer adoption.

Market Restraints

Battery Performance Limitations

Despite technological improvements, limited battery life and the need for frequent recharging remain key challenges. These factors may restrict usage time, especially for professional or extended styling needs.

Growth Opportunities

Expansion of Online Retail Channels

The rapid growth of e-commerce platforms has significantly improved product accessibility. Online retail allows consumers to compare features, prices, and reviews, helping brands reach a wider global audience and accelerate sales growth.

Market Trends

A notable trend in the market is the increasing preference for compact, lightweight, and multifunctional hair styling devices. Consumers are showing interest in products that combine drying, styling, and heat protection features in a single unit. Sustainable materials and energy-efficient designs are also gaining attention.

Segmentation Analysis

By Product Type

Professional Cordless Hair Dryers dominate the market due to superior performance, durability, and advanced features.

Standard Cordless Hair Dryers are expected to witness faster growth owing to rising household adoption.

By Power Source

Rechargeable Cordless Hair Dryers hold the largest market share because of ease of use and consistent performance.

Battery-Powered Hair Dryers are gaining traction, particularly among travelers.

By Application

Residential Segment accounts for the largest share as consumers increasingly prefer at-home grooming solutions.

Commercial Segment is projected to grow due to rising usage in salons, spas, and beauty centers.

By Distribution Channel

Specialty Stores lead due to product variety and in-store demonstrations.

Online Stores represent the fastest-growing channel driven by digitalization and mobile commerce.

Regional Insights

Europe leads the market due to high disposable income and strong demand for premium beauty appliances.

North America shows robust growth supported by innovation and consumer preference for advanced grooming tools.

Asia Pacific is expected to witness rapid expansion driven by urbanization, rising income levels, and growing beauty awareness.

South America and Middle East & Africa are emerging markets supported by expanding retail infrastructure and tourism growth.

Competitive Landscape

Key market players are focusing on product innovation, ergonomic designs, intelligent heat control, and enhanced battery efficiency. Strategic product launches and technological upgrades are helping companies strengthen their market position and attract both residential and professional users.

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Key Industry Developments

October 2024 – Dyson launched its wireless technology hair dryer range, ‘the Airwrap i.d.,’ which is equipped with Bluetooth technology.

January 2021 – Lylux, a hair appliance manufacturing company, launched a cordless and bladeless salon-grade hair dryer range, which are suitable for everyday usage.

Conclusion

The Cordless Hair Dryer Market is set to grow steadily over the coming years, supported by technological advancements, increasing demand for portable grooming solutions, and the expansion of online retail channels. As manufacturers continue to innovate and improve performance, cordless hair dryers are expected to gain wider acceptance across global markets.