To lead the packaging industry towards circularity, the sustainable packaging giant has unveiled its Circular Design Metrics, an industry first that allows customers to rate circularity of their packaging.

The packaging industry is well aware that managing their impact on the environment has never been that important. Yet, the design stage has a huge influence on how products including packaging are produced, used and what happens to them after use.

The Circular Design Metrics is a new breakthrough tool that makes it possible to see and compare the performance of a packaging design across a range of indicators, such as recyclability, renewable content, supply chain optimization. The metrics include eight different indicators that provide a clear indication of circularity performance and help identify areas with potential for improvement. The tool should help driving sustainability performance through the packaging industry.

The pioneering initiative provides a unique insight into how companies packaging choices can reduce their impact on the environment. Through the collaborative design process customers will be able compare the environmental performance of different solutions to create more circular packaging.

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