Consumer choices are important for the transition to a sustainable agrifood sector. However, food packaging labels are often not communicating products’ environmental impacts. There are 147 distinct labeling methods throughout Europe, which is confusing to both consumers and manufacturers.

By developing a single, straightforward, and systematised environmental label, Foundation Earth hopes to empower customers to compare products and make educated decisions that are better for the environment.

Several companies, including Nestlé, Finnebrogue, Greencore, The Meatless Farm, and Marks and Spencer are participating in the pilot initiative to implement the labels on their product packaging.