Reformation - a Southern California brand - returns to its roots with deadstock drops starting June, 2022. The brand announced a limited-edition collection of gauze dresses, tops and skirts made entirely of deadstock fabrics, with prices starting at $68.

Up to 2/3 of the sustainability impact of fashion happens at the raw materials stage - before the clothes have actually been made. Fiber selection also affects how you’re gonna wash the garment, and potentially recycle it one day - both important factors to consider when it comes to the environmental impact. That’s why we have Ref standards, or basically different classifications based on their combined social and environmental impact.

The project supports the company’s goal to reuse as much existing raw material as possible, as textiles account for roughly 6 percent of U.S. waste landfilled every year, according to Reformation.

Reformation‘s sustainable focus began in 2009 with capsules made from repurposed vintage apparel and surplus materials. It has since expanded to include innovative green fabrics, from cellulose-based formulations like Tencel lyocell and Refibra to recycled cashmere, recycled cotton, Econyl regenerated nylon, alpaca wool and viscose.

The deadstock assortment includes knit tops, mini, midi and formal dresses, two-piece sets and more in solid neutrals, brights, checks, florals and other motifs.

Reformation sources deadstock fabrics in line with its fiber standards focused on water input, energy and land use, eco-toxicity, greenhouse gas emissions, human impact, availability and price. Leftover materials are ranked an “A” according to the company’s fiber standards due to their potential for circularity and rapid renewability.

Products in the collection are made from verified leftover and over-ordered materials sourced from designers and fashion warehouses offloading unwanted inventory. This approach means Reformation can avoid producing new fabrics and creating new waste while accessing unique patterns and fabrications.

Reformation has committed to sourcing only plant-based textiles for the deadstock line, which supports the brand’s goal of recirculating 500,000 garments over five years.

Their goal is to have 100% of our fabrics be from recycled, regenerative or renewable materials by 2025.

Photo taken by Alyssa Strohmann on Unsplash