Rental services of everyday life products | Knowledge Hub | Circle Economy Foundation
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Business case
Rental services of everyday life products
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Founded in 2013, Sharely is now the biggest Swiss sharing platform for items of any kind for private and business customers. It has 10 categories of items, from appliances to music, fashion, cooking, mobility, sports, or items for babies and children. The company believes that people do not need to own things, to do things. Sharely's team currently consists of 7 people but the company is looking for new members.

Problem

We all have way too many things at home that we don't use. There are many items that we use only a few times per year: drills, beamers, tents, garden tools, drones... Yet, when we need something, the first option coming to our mind is often to go and buy it.

In addition to this, whether small or big, stores have a lot of underused resources in their warehouses, and idle goods like returns, slightly damaged, unsold or exhibition objects that could be generating more value if in circulation.

The challenge for stores is mainstream commerce and store management softwares, which are designed to sell ownership of goods - not to sell access to goods.

Solution

The borrower pays Sharely once his rental request has been accepted. Sharely pays 80% of the rental amount to the lender after a rental is completed. Sharely keeps the remaining 20% as a commission fee. This allows us to operate the platform, provide customer support, handle the payment transactions safely and gros our movement. On top of the rental amount, the borrower pays an insurance fee.

Businesses can use the platform to adapt to changing customer behaviours by not only selling products, but also access to products. Sharely helps them step into circular economy and start renting out products. Easily, without risk and without fixed costs. Businesses can open their online rental store on Sharely, build a new and greener revenue model, and reach thousands of new customers and develop a new revenue source, all while reducing their CO2 footprint.

Therefore, Sharely helps businesses to transition from a classic retail model to access economy.

Outcome

In 2018, the company achieved the milestone of 10,000 items on the platform.

Sharely worked with ESU-services, an external partner specialized in life cycle assessments (LCA) which conducteda study about the environmental benefits of Sharely transactions. The results showed that a total net of 88.4kg CO2-eq are saved per rental transaction and that 52 new item purchases are avoided with 100 rental transactions.

Additional information

Photo on Sharely website

Relevant links