Added: Sep 27, 2021
Last edited: Oct 04, 2022
Collaboration and circularity are the next frontier in textile and fashion transformation.
By working together, sharing ideas and vision, in 2020 we first created the lookbook and design tool called THE CIRCLE BOOK from the ACT TOGETHER partnership between TENCEL™, Meidea and Officina+39.
Transparency is the foundation of the entire project, starting from creative ideation, to fibers and fabrics, forward to finishing and onto final garments. We aim, through our actions, to trace a new path in education for future generations of mindful designers. We offer openness of knowledge in order to contribute to a new creative sustainable fashion model based around company collaborations.
This year we’ve expanded the project and we are ready to launch THE CIRCLE BOOK SECOND EDITION in collaboration with an enlarged group of partners – a team with common goals focused on transparency and circularity +in denim design. The additional partners include: Calik Denim, Crafil, DrBock+RGT, Ribbontex, Spring85, and Tejidos Royo.
- How do designers find circular materials?
- How can designers combine multiple circular components within a garment?
- How can designers use circular materials without sacrificing aesthetics?
- How can companies work together effectively?
The capsule is entitled CULTURE.IN: we have created a synergistic alliance of 10 companies, which includes all the players in the supply chain, transparently and tracing all the actions during the processes. From the fiber to the final product, a virtuous production line is expressed in the value of each company’s product and which envisions circularity as a distinctive element. We have created a concrete project that articulates a cohesive supply chain, having the opportunity to ACT TOGETHER to make the message stronger and that tells the values of each individual company. The goal is to create engagement with customers who are tackling the issue of circularity. Brands can find a reliable and traceable supply chain, almost an adaptable model for their collections and products. Following this goal, the backstage of the process is told and shared step by step through images and videos, a narrative that tells the production from the beginning to the final look book and the campaign.
The inspiration behind the project comes from the way of living. In the future our homes will be transformed into self-sufficient ecosystems or habitats, in which we live comfortably and evolve together with the people who live in them. This interconnection develops with less environmental impact and producing little waste. Nature integrates into spaces, influencing and merging with clothing to become an extension of the outdoors and atmosphere.
We conceived and designed the collection following the guidelines of circularity to include elements that can be incorporated into the production, recycled and degradable materials, items that can be easily disassembled and reassembled, as well as being accessible to many people.
While considering the design, conservation of resources and the durability of the final product.
The Circle Book Culture.In can be downloaded
This is the second Circle Book.
Creating a blueprint for working together, Lenzing, Officina +39 and Meidea teamed up to develop The Circle Book, a lookbook of low-impact apparel for today’s consumer needs. Concepts include tailored yet comfortable pieces for home life, pieces with technical functionality for those on the go and fashion with multicultural, vintage influences, all made with innovative fibers and responsible dyes utilizing fabrics from Calik (Turkey), Candiani Denim (Italy), Prosperity (China), Santanderina (Spain), Tejidos Royo (Spain), and Tat Fung(China).
The book functions as a call to action to “Act Together,” and aims to educate the next generation of designers in creating more responsible garments.
Press release-the circle book 2.pdf
Use waste as a resource
Design for the future
Team up to create joint value
Valorise waste streams - closed loop