Avery Dennison: RFID and Digital ID Technologies for Apparel and Fashion | Knowledge Hub | Circle Economy Foundation

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Avery Dennison: RFID and Digital ID Technologies for Apparel and Fashion

Global material science company Avery Dennison has collaborated with footwear and apparel brands to create and manufacture RFID and Digital ID labels that boost customer engagement by providing a conducive and transparent shopping and brand experience. Digital tagging powered by RFID, NFC, or QR allows for complete supply chain traceability and brand authenticity, directly engaging customers and boosting supply chains whilst capturing real-time data and consumer insights. This technology is set to help drive the circular economy by directly providing the consumer information about care to prolong use, material composition and end-of-life recycling.


The apparel industry is changing. Brands face increasing pressure to become more sustainable, and every part of the product lifecycle faces scrutiny. Government targets and customers' demands for full traceability, transparency and authenticity are obliging brands to become accountable for their products throughout the complete supply chain, from production to end-of-life or resale. 

Historically, the industry has struggled with supply-chain transparency issues that have led to horrendous revelations of poor working conditions, illegal labour, and environmental disasters. With so many stages and processes involved in the production process, it's almost impossible for a customer to ensure a product has been ethically and sustainably produced. 

End-of-life disposal or recycling also presents challenges, with most customers unsure of where or how to recycle or correctly dispose of a product and incorrect or missing fibre content means the recycler cannot know the correct methodology for the product to be recycled. These are some of the most significant contributions to waste within the apparel industry. 

Brand and product authenticity is also crucial for a circular economy, particularly within the resale market; with an increase in counterfeit goods, customers need to be sure that they are purchasing authentic products. 


Avery Dennison creates a unique digital ID for any apparel, footwear or furniture, providing detailed information for the whole of the product lifecycle, ensuring transparency, brand authenticity, accountability and traceability. Utilising these touchless technologies also enriches the customer experience by boosting engagement and interaction, improving shopping and brand experience whilst capturing real-time data and consumer insights. This technology contributes to a more circular economy and helps reduce waste by supporting the reuse and recycle markets and optimising supply chains. Straight to consumer interaction provides information on how to prolong the life of a garment and detailed material composition labelling allows for ease of recycling for both consumers and recyclers. RFID technologies also help reduce waste by improving inventory accuracy rate from 65% to 99%, enabling complete stock visibility. 

Digital ID technologies have the ability to revolutionise the evolution of retail and are set to become a vital part of the industry within the next few years, predicted to produce even more exciting and profitable applications. 

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