Fruta Imperfeita is a Brazilian start-up that aims to reduce food waste by selling ‘ugly’ fruits and vegetables that would otherwise be discarded. The company works with small-scale farmers to purchase produce that doesn't meet supermarkets’ aesthetic standards and sells it at a discount to consumers. Buen Provecho is an Uruguayan digital platform that tackles food waste in the retail industry. It connects stores that have surplus food with people interested in buying it at a discount. This initiative has a triple positive impact: economic (shops recover costs), social (access to quality food is extended) and environmental (reduced GHG emissions due to less waste).