Ganni adds 3 new 'Fabrics of the Future' to its collections | Knowledge Hub | Circle Economy Foundation

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Ganni adds 3 new 'Fabrics of the Future' to its collections

Ganni, a Danish fashion brand, is introducing three new fabric innovations as part of its ‘Fabrics of the Future’ initiative to its collections. The three new sustainable and innovative fabrics are Mylo, Stem and Circulose. They will be included in limited-edition releases with the purpose of supporting the start-ups to scale their fabric innovations for future launches.


The first collaboration is with Bolt Threads’ mycelium-based leather alternative Mylo, created from mushrooms, which has already been showcased by Stella McCartney and Lululemon. Ganni has used the bio-based, 100 percent animal-free material to create a limited-edition wallet and one-of-a-kind saddle bags. On top of that, the Mylo leather is produced in a 100-percent renewable-energy-powered facility. Mushroom leather is garnering attention from major luxury labels for its realistic texture and durability.

Ganni has also joined forces with Copenhagen-based start-up Stem on a three-piece circular collection using its zero-waste production process, which uses the entire fabric, eliminating all cutting and sewing waste. The limited-run collection features a jacket, a dress and a pair of trousers.

In addition, Ganni is introducing two pairs of trousers in its pre-autumn/winter collection. The pants blend 15 percent of Circulose into the viscose material. Using a 100-percent renewable-energy-powered process, Circulose is a cotton material that doesn’t require cotton fields to produce. Renewcell takes discarded cotton and dissolves it into a pulp. The materials are reclaimed textiles that are processed at Renewcell’s Sweden-based plant. There’s a benefit to creating a pulp over just shredding old garments—a common practice in materials re-use. Renewcell says that as a pulp, Circulose is reduced to a molecular stage, creating longer, and more consistent fibers resulting in a higher quality product.


More than 90 percent of Ganni’s current production qualifies as part of its responsible styles where at least 50 percent of the material is recycled, lower-impact, or certified organic. But the goal is 100 percent. Where it does hit 100 percent is on its traceability; Stages one through four of Ganni’s supply chain are fully traceable and published, and all of Stage one and two suppliers are published with the Open Apparel Registry.

The three new fabric innovations are part of Ganni's ‘Fabrics of the Future’ initiative, which aims to assist the brand's ambitions of a 50 percent absolute carbon reduction by 2027.

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Photo taken by Daniele Levis Pelusi on Unsplash

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