Country Road Group is an Australian fashion retailer containing the brands Country Road, Mimco, Trenery, Witchery and Politix. Since 2015, they are owned by South African group Woolworths Holdings Limited. Within Australia, brands which are part of Country Road Group, can be classified as fast fashion, however many offer home and lifestyle products as well. The titular brand, Country Road, is well known within Australia as offering moderately affordable but relatively good quality fashion items as well as homewares. The company does have some sustainability plans, and has made some progress, however this is limited by their business model which operates with the linear model.