Care, Repair, Wear - A.BCH are dedicated to transforming the way people buy, wear and dispose of their garments. The user phase (the wearing part) is often forgotten about, and so are seldom-worn garments left hanging in the wardrobe. Each A.BCH piece, is shipped with a digital care manual to help the consumer keep the garment fresh and fabulous in the use phase for a really long time.

When it comes to inevitable wear and tear, A.BCH offer real-life workshops (currently only in Australia) to pass on the skills of old school mending and also offer free repairs, FOR LIFE on any A.BCH garment. They stand by their pieces and will mend your original A.BCH garment for free, forever.

Brands typically are not managing the whole life cycle of fashion and textile products. There are not product stewardship schemes actively required in the Australian market currently. Repair is not a common offering from mainstream brands.

Additionally, consumers are not aware of basic mending practices and do not possess the skills to undertake mending domestically.

Brands such as A.BCH exemplify circular design and production, but also address consumer education by sharing knowledge with each purchase on how to care and mend their products. Further offering repair services extends the relationship with their customers and offers longer life and durability for their products in the use phase. A.BCH is a leader in product stewardship through their business ethos and demonstrated practice and commitment.

A.BCH is well known in Australia for their circular design and practices. They are covered by the media and have an impactful reach insofar as exemplifying the best of business examples of slow fashion, product stewardship and responsible production. Their impact is growing along with their customers.