Approved by curator
Added: Oct 01, 2020
Last edited: Sep 29, 2021
Clothes Doctor is an online repair and alteration service for garments founded in 2017. It was created as a way to have an accessible and reliable method to fixing clothes. Collection and shipping are free and the 'to-be-repaired-goods' don't need to be packed prior to collection. Goods are repaired/altered and returned to their user.
As a result of fast fashion production and consumption, key clothing care and maintenance skills have been lost through generations. Cheap clothing prices result in little emotional value from customers, and when these items break it often costs more to have the item fixed than replaced with new. In order to prevent waste and use garments for longer, emotional value with clothing has to increase, and clothing repair has to be accessible and financially viable for customers to engage with it.
Clothes Doctor offers four key services: repair, alteration, restoration, and laundry & cleaning. Their advertised repair services range in difficulty and price, from replacing a button for £6.50 to full jacket relining for £179. Alterations range from shortening or lengthening as well as taking in or out. Restoration focuses on anti-moth, fur, and leather treatments, while laundry focuses on steaming and hand-washing. Customers place an order by sending photos of the item and a description of what they want, after which they will receive a quote for their desired service.
Customers then ship their item to the seamstress, and can expect their item back in 7-10 days.
Clothes Doctor has now launched their own laundry product range to assist customers with gentler cleaning practices. They also have a London based drop-off point for clothing, as opposed to shipping items to Cornwall. As a response to Covid-19 lockdowns, they began developing at home mending and laundering tutorials to help customers.
circular fashion
circular textiles
repair
mending
alteration