NORNORM: Redefining Workspaces Through Circular Design and Next-Gen Logistics | Knowledge Hub | Circle Economy Foundation
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Business case
NORNORM: Redefining Workspaces Through Circular Design and Next-Gen Logistics
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NORNORM innovates workplaces with circular furniture solutions based on a subscription model, providing businesses flexibility, sustainability, and cost control. By offering curated furniture sets, rapid design turnaround, and innovative reverse logistics, NORNORM optimises the entire process from planning to delivery, minimizing environmental impact through the circular economy.

Problem

Traditional workplace furniture procurement involves significant investments, lacks flexibility, and contributes to waste. Designing and implementing office spaces can be time-consuming and expensive, with weeks-long lead times. Linear logistics models create one-way journeys for products, contributing to environmental challenges and inefficiencies.

Solution

NORNORM addresses traditional workplace furniture challenges through an innovative circular subscription model, offering curated furniture for workspace solutions.

The innovative Next Day Design process streamlines the transition from floorplan to a finished workspace layout within 48 hours, setting a new industry standard. It offers flexibility to scale up or down as the company grows or downsizes.


NORNORM's reverse logistics approach keeps furniture in constant circulation, from one customer to the next, with stopovers for refurbishment, building on circularity practices. Every piece of furniture is kept in a loop from one workspace to the next, and every product carefully maintained and refurbished to extend its lifespan. Reverse logistics enables the simple return, reuse and recycling of all our products. With reusable packaging, refurbished products as well as optimised and trackable delivery, the service is designed to maximise efficiency and minimise waste not just end to end, but all around. In addition, unused items are then brought back to our refurbishment centre to go through triage. Refurbished pieces are sanitised and then carefully disassembled so all components can be reused. If a piece cannot be refurbished it is recycled.


Outcome

The sustainable circular design and reverse logistics contribute to eco-friendly workplace solutions, with refurbished and recycled components reducing waste and promoting responsible consumption.

The streamlined processes, from rapid design turnaround to optimized logistics, enhance overall efficiency, ensuring that businesses experience a seamless transition from planning to delivery and refurbishment.

The transparent and predictable pricing, starting from 3 EUR/sqm, coupled with a subscription model, not only allows businesses to control costs effectively but also ensures affordability without compromising quality.

The company leverages strong partnerships, a sharing economy, data-driven design, and automation, minimising operational costs while avoiding waste and promoting functionality.

Additional information

Photo by Kam Idris on Unsplash

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