Renting maternity and baby clothes provide multiple benefits. First, economic wise, consumers have access to reduced price for the same quality as new clothes. Besides, it saves time and space thanks to personalised offer Biboutic comes up with. Last, but not least, it is a way of sustainable consumption that preserves the environment.

According to the WEF, the textile industry is currently the second most polluting industry after oil. Despite this, the demand for clothing should continue to grow, from 62 million tons in 2015 to 102 million tons in 2030, while their useful life has been declining since the 2000s with the emergence of fast fashion. This factor, combined with a very low recycling rate - less than 1% of the materials used - leads to increasing pressure on resources.

In addition, knowing that babies change clothes 4-5 times in size during their first year, mountains of clothes that are too small will pile up in your home as they grow. Inevitably, many of them will not be reused and will end up in boxes or in the trash.

Every time a baby/maternity box is rent, water, electricity, and greenhouse gas emissions used to produce new pieces. Rental thus reduces discarded and dumped clothes. Besides, Biboutic clothing is certified by the Solar Impulse Foundation.

Thanks to rental, the useful life of clothes to several moms-te-be and babies is being extended.

Photo on Biboutic website