The Very Good Bra produces the first home compostable bra whose end-of-life leaves no trace on the environment ensuring botanical circularity.

48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.

The Very Good Bra chooses all natural, home compostable components for its products. This means not just the base fabric, but also the sewing thread, labelling, and accessories. The company uses NO spandex, polyester or nylon, even in the sewing thread, elastic and labelling, which means products are 100% plastic-free. The company had a bra eaten in a worm farm within 8 weeks.

The company manufactures bras in 27 sizes to guarantee the best fit and comfort. If that was not enough, they have created a Buy Swap and Sell group on Facebook where customers who have bras that no longer fit, or can't be exchanged for any reason, can be passed on to other potential buyers globally, ensuring they have a good long life somewhere!

To minimize post industrial waste the company uses all left-over fabric to manufacture small runs of sleepwear and briefs to ensure nothing is wasted. Orders are packed in recyclable tissue and sent in a 100% compostable or 80% recycled and recyclable poly mailer (custoemrs get to choose what's best for them at checkout). The company embraces a slow fashion by deciding on production volumes based on 3 pre-sales throughout the year.

All products can be safely composted, worm-farmed or buried in soil at end of life, thereby diverting textile waste from landfill