Oceanness is a purpose-driven apparel brand, created to save the ocean. From eco-friendly apparel made from recycled plastic bottles, to removing plastic waste from the ocean and coastlines, everything Oceanness does is for the love of the ocean.

Only 9% of all plastic today is reused. The rest end up in landfills or worse, the ocean. Every minute of every day, the equivalent of one garbage truck of plastic is dumped in the ocean. That's 22 million kgs of plastic every single day, pouring into the ocean! At this rate, there will be more plastic than fish in the ocean by 2050. Marine animals mistake the plastic for food or get tangled in it, and many are seriously injured as a result.

Oceanness turns post-consumer plastic bottles into ultra soft, fashionable and eco-friendly clothing. Same quality as other apparel, just sustainable. The company wants to enable wavemakers to reduce, reuse and recycle by promoting circular fashion and a closed loop system.

Reduce

Recycled polyester is a very durable fabric. By creating clothes of high quality, Oceanness helps reduce the need to buy new clothes.

Reuse

Making clothes from discarded plastic bottles means Oceanness can reuse plastic that would otherwise end up in landfills, or worse, the ocean.

Recycle

Oceanness clothes are made from 100% recycled plastic bottles, without being mixed with other materials. This makes Oceanness clothes recyclable, effectively closing the loop. 

Not only swimwear, hoodies and t-shirts made from recycled plastic, it also pulls the plastic waste equivalent to 100 plastic bottles from the ocean and coastlines for every clothing item purchased. The company pays a premium for discarded plastic to ensure a sustainable income for plastic collectors. It has teamed up with award-winning partner Plastic Bank, expanding plastic collection efforts to high-impact areas like Haiti and the Philippines.

THE PROCESS

1. 6-8 large post-consumer PET plastic bottles are collected (for a recycled t-shirt)

2. The bottles are clinically washed

3. The plastic bottles are then shredded to flakes

4. Next, the plastic flakes are melted into tiny pellets

5. The pellets are extruded and spun into soft yarn

6. Lastly, the yarn is woven into modern, sustainable clothing

Oceanness production process releases 55% fewer carbon emissions, uses 50% less energy and 20% less water than producing virgin polyester, which is the fabric used in about 60% of all clothes today.

Oceanness clothing is also a good alternative to cotton clothes. While cotton is degradable, it takes up a lot of scarce cropland, is pesticide-heavy and extremely water-intensive. The production process uses 99% less water than cotton and does not occupy cropland from farmers or animals.

Oeanness has managed to remove 88,900 ocean-bound plastic bottles since it launched in the end of 2020.