Kielh's is a US company mainly offering skincare products. The company offers a takeback and reward program for all its post consumer packaging.

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

Kielh's uses post-consumer recycled materials whenever possible, and reuses and recycles in its stores. The company encourages patrons to do the same and recycle their empties through their Recycle and Be Rewarded program.

Through the Recycle and Be Awared program, consumers can return their empties either in person and online. In the first case consumers simply have to return empty Kiehl's products to one of the company's recycling hubs at the nearest Kiehl's boutique store to unlock points and rewards. In the latter case, conusmers have to follow this easy steps:

1. organise free collection service by requesting a label on the website

2. have products ready for collection by placing all empty packaging in a recyclable cardboard box or envelope.

3. Consumers will be notified by email and empty skin cares will be collected.

If consumers are recycling online, to help reduce emissions, Kielh's encourages them to wait until they have at least 5 products before requesting collection.

Kielh's accepts all of its own product packaging, plus all brands of body and skincare plastic packaging (bodylotions, face creams, serums, sun creams, cleansers and face mask treatments)

Consumers earn 15 points per empty recycled. 120 points unlock a £10 voucher to use against 1 full price item in the next purchase.

Points are not allocated to online recycling. Points are only available when recycling in a Kiehl's boutique store.