Branded Recommerce - How Arc’teryx added recommerce for environmental and financial returns | Knowledge Hub | Circle Economy Foundation
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Business case
Branded Recommerce - How Arc’teryx added recommerce for environmental and financial returns
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Trove used its white-label technology and end-to-end operations to build Arc’teryx Used Gear circular shopping website. It enables Arc’teryx to take back items from customer's closets while controlling the brand experience, getting business insights and relying on Trove to fully manage the operations.

Problem

The next generation of customers are flocking to resale & signaling that sustainable shopping options are very important to their purchase decisions.

Third-party resellers are controlling what should be a branded customer experience and owning data that is valuable to brands.

For a brand building a new resale channel from the ground up is challenging. It takes a lot of time, is expensive, and doing it without the right expertise is risky.

Solution

Trove offers a comprehensive white label resale solution that enabled Arc’teryx to buy back used gear in their stores and online, and built the Arc’teryx Used Gear website to resell their used items online.

The circular shopping company manages everything from taking in items, authentication, photographing, pricing, listing and shipping as well as real-time analytics and business insights for Arc’teryx.

Arc’teryx controls the brand experience, working closely with Trove to align on customer service standards, pricing for buy-back items as well as condition grading of gear and clothing.

Outcome

4 Ways Circular Shopping Benefits Arc’teryx:

* Supports sustainability commitments & science-based targets

* Attracts new & younger consumers

* Encourages loyalty & foot traffic

* Generates profit & supports other channels


Used Gear launched in 2019, and processed nearly 5000 items in the first 6 months. In 2020, Used Gear doubled the number of accepted trade-ins.

Trove’s Business Analytics dashboard shows in just 1.5 years of operations 20% of customers have traded in items more than once. And 20% of purchasers have returned for more Used Gear.

Because Trove maintained a positive brand experience for Arc’teryx customers, the brand added a new resale option for Veilance, its high-end technical urban apparel line.

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