Press Information_World Expo (EN).pdf

Business case

Impact on the health and happiness of human populations

Well-being

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Efficiency gains on operations or transactions either through cultural or technological shifts

Productivity

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing and gathering crop and animal products from land and water through farming, hunting, and fishing

Agriculture

Processing and producing food and beverages for consumption

Food and Beverage

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs

Activities to clean, decorate, and restore products back to working condition for original or new purposes

Refurbishment, remanufacturing, renovation

Designing products so they produce as little waste as possible during production

Design for minimal waste

Designing products that can easily breakdown and degrade in the environment

Design for bio-degradability

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Designing products to be reused for the same or different purposes in multiple lifecycles

Design for reuse

Engaging in discussions with government bodies and policymakers to push for regulations that support the circular economy

Advocacy for circular economy policy

Research and facilitate new technological developments to aid the transition to a circular economy.

Research and Development

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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Nâng tầm giá trị nguyên bảnKhai mạc - 01/10/21Tại - Vietnam Pavilion, Opportunity DistrictĐịa chỉ - Expo Road, Dubai South, Jebel Ali, Dubai, UAEGhé thăm chúng tôi tại World Expo 2020 Dubai

Established in 2000, Minh Tien Group’s coffee has been exported to Europe, United States and Japan. Coffee conglomerates such as Neuman, Marubeni, Mitsui source a substantial part of their raw coffee supply from Minh Tien Group.The company is now eyeing an expansion into UAE and Kuwait in 2023, cited as nations with high demand for coffee and a diverse, lively coffee culture, according to Nguyen Thi Hong Minh, chairwoman of Minh Tien Group.“We confidently assess the Middle East to be a lucrative market. Between 2018 and 2019, the number of coffee imports in the UAE increased by almost 22%, while other countries in the Gulf experienced a 5% average growth.​“UAE is a logistics hub of the Middle East. Therefore, successfully entering the UAE’s coffee scene certainly would help Minh Tien acquire a promising premise toward subsequent market entry in nearby nations.​“Kuwait is a significantly smaller market, however the consumers are beginning to be open-minded with innovative products from Vietnam. In particular, Vietnamese iced coffee is among Kuwaiti’s top choices for coffee.”​Currently, Minh Tien Group is conducting market research and intends to sell coffee products at retail points including supermarkets, coffee shops, and offices in these countries in early 2023.As part of its marketing strategy in the Middle East, it will tap on television and social media platforms to effectively reach the mass audience in the Middle East.“Our expansion strategy is to provide high-quality products of legitimate, organic, and​ distinguished origin, while being beneficial for general health, bringing our products into Asian​ supermarket chains or large, premium supermarket chains,”​ Nguyen said.Sustainable model​“The Gulf is a region of great prospects. In recent years, consumers in the Gulf are more open-minded to experience new products, demanding for high-quality and specialty coffee, beneficial for general health, environmentally friendly, and feature strong flavour,” ​she added.Minh Tien Group owns several agriculture estates to grow Arabica coffee trees such as Son La, Lam Dong. Son La is the largest Arabica farmland in the country, well-known for producing coffee with a sour and fruity taste profile.Vietnam is currently ranked second in the world in terms of coffee export volume.The Minh Tien Group also adopts a circular economy model for its business as a sustainable alternative instead of a traditional linear economy.This means that every by-product at each stage of its production will be repurposed and recycled as materials for later productions of other products in its ecosystem, maximizing the value of the coffee tree.There are five stages to its closed-loop production cycle, starting with the harvesting of green coffee beans which are then exported as raw coffee beans or processed into roasted ground coffee or instant coffee and sold under the Coffilia brand.From these processing steps, the skins of green coffee beans are manually removed by hand and freeze dried into a tea, sold under the Ha Chuc Cascara Tea brand.Also from the processing stages, parchments will be left behind, which will serve as a material for another product line. The coffee parchments are combined with corn, sweet potato, and cassava starch, rice husks, and bioplastics including PLA, PBAT, and PVA to create 100% fully biodegradable packaging under the Namigo brand.Namigo bio packaging can decomposed into water and CO2​, within six to 12 months under composting conditions.Leftover coffee parchment, pulp, skin and other by-products can also be composted to make organic fertilisers.The organic fertilizer is not commercialised by Minh Tien Group, however, it is used to fertilise the coffee trees on its farmlands.Minh Tien will bring all five products, the green coffee beans, Coffilia coffee brand, Ha Chuc Cascara tea, Namigo bio-degradable package, and organic fertiliser into Middle East. ​

Hanoi

Laos

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Minh Tien Group is a Vietnamese organization that pioneers the integration of the Circular Economy model, in Vietnam. The company is a leading coffee exporter with over 30 years of history. The desire to fully explore the value of the product life cycle, minimize carbon footprint and embrace local as well as global communities has become the primary driver for Minh Tien Group to pursue complete implementation of the Circular Economy model. 

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Minh Tien Group

<p>Coffee by-products or waste that came from the cultivation and production of coffee beans are traditionally disposed via landfills. A closed-loop production system revolving coffee tree where circular economy principles are integrated can generate a product range. At Minh Tien Group, every by-product at each production stage will be repurposed and recycled as materials for later productions of other products in our ecosystem, maximizing the value of the coffee tree. </p>