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This collection features a selection of inspiring examples of the circular economy, compiled in the context of the Switch to Circular Economy Value Chains programme (SWITCH).

Launched in 2020, SWITCH is a five-year initiative that assists EU multinational companies and their suppliers from developing countries to switch to more circular economy approaches and practices in three selected value chains: [Plastic Packaging](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=111), [Textile & Garments](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=99), and ICT and Electronics.

The overall objective of SWITCH is to support the “transformation towards a circular economy”, and to contribute to sustainable growth, low carbon and climate resilient development, decent jobs creation, and a safer, healthier and pollution-free environment.

SWITCH is co-funded by the European Union and the Government of Finland, and implemented by UNIDO, in collaboration with Chatham House, Circle Economy, and the European Investment Bank.
Learn more at www.switchtocircular.eu

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Switch to Circular Economy Value Chains

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Business case

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

'Inform' increases the overall levels of awareness and builds the necessary skills and knowledge around the circular economy to foster long-term change.

Inform

Encourage workplace training

Data, knowledge & information sharing

Raise awareness and run information campaigns about  strategies for and impacts of the circular economy in different contexts.

Communication and awareness

Awareness raising events

VISION:
Raw materials are renewable, recyclable and safe, kept in continual circulation.

DETAIL:
Imagine a time when…the raw materials that are used to make things are sourced from existing products and regenerative agriculture, via carbon negative and climate neutral processes. Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.

Raw Materials and Planetary Boundaries

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

Impacts

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Industries

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A framework of policy instruments that enabled and encourage the transition to the circular economy

Policy Instruments

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A framework of policy instruments that enable and stimulate the transition to the circular economy

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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 ARMENIAN FASHION REBORN  Until recently, not a single organization in Armenia would take care of and enforce the development of the Armenian fashion industry. However, there are many independent talented designers and fashion brands who face challenges in growing to achieve high standards among the international fashion industry.  All these designers needed to join efforts in one unifying organization to support their needs and challenges, as well as represent them in relations with suppliers, government officials and other partners withing Armenia and abroad.  In order to adress these issues and drive the Armenian fashion industry forward, Fashion and Design Chamber of Armenia (FDC) was etablished in 2017 with the mission to support the Armenian fashion industry and to create a joint platform for the creative industry. FDC unites individual designers and brands, startups and operating entrepreneurs from fashion and other related sectors in Armenia.  

  Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.  

Armenia

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Eco-Age is an integrated strategy consultancy creating systemic solutions in line with science, in harmony with nature and in solidarity with human rights.

Eco-Age

The Fashion and Design Chamber is a non-profit association founded in November 2017 by a group of Armenian designers. The main mission is to strengthen the Armenian fashion and design sector by enabling it to be fully embedded in the local and international creative ecosystems. 

Fashion and Design Chamber of Armenia

<p>In 2019, Eco-Age began working on a project to develop a sustainable ecosystem for Armenia’s fashion and textile industry. The project, funded by the UK’s Good Governance Fund, and in partnership with Fashion Design Chamber of Armenia, explores opportunities for&nbsp;embedding circularity principles across the industry.&nbsp;The project involves a series of workshops organized by Eco-Age to facilitate collaboration and knowledge-sharing between experienced designers in the global sustainability space and Armenian textile actors. Supported by UK's Good Governance Fund, the project ran from 2019 until March of 2021. Recent workshops have featured designers, Bethany Williams, Flavia LaRocca, and Matteo Ward, who shared their personal experiences in sustainable design development, as well as entry points for embedding circularity principles across the industry. Such opportunities for exploration include raw material sourcing, capacity building for designers, and options for establishing a national textile recycling facility.</p>