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This collection has been built by a community of passionate researchers, students, and industry professionals as part of <a href="https://worldcirculartextilesday.com/" target="_blank">World Circular Textiles Day</a> (WCTD). 


World Circular Textiles Day takes place every year on 8th October.  Our vision is to galvanise the collective ambitions and goals of people, organisations and businesses to reach a fully circular textiles world by 2050. Our mission is to provide a framework for circularity stakeholders to develop and deliver a collaborative, evolving roadmap and to chart circularity’s momentum annually from the 8th of October until 2050.

What does fully circular by 2050 mean?
- Shared textile resources, in the form of products and raw materials, are kept in **continual circulation**.
- Virgin resources are **replaced with circular materials**.
- Dignity, equity, and equality for the **people** involved in all parts of the circular value chain.

We need to know where we stand today to chart how to get to 100% Circularity by 2050. What circular activity is currently happening in the textiles and apparel industry, and where in the world is it happening? The WCTD Collection aims to answer this question by building the world’s largest digital library of circular textiles case studies. 

World Circular Textiles Day is proud to be supported by our 2022-23 Circular Hero Partners:
[Lenzing](https://www.lenzing.com/), [Texaid](https://retailsolutions.texaid.com/), [Bank & Vogue](https://www.bankvogue.com/), [Usha yarns limited](https://ushayarns.com/), [The Conduit](https://www.theconduit.com/), and [Asia Pacific Rayon](https://www.aprayon.com/en/)

## Want to contribute to the WCTD Collection? Sign up and add your circular textiles activities.





World Circular Textiles Day

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Business case

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the social fabric of the community and well-being of the individuals and families.

Social Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Producing and providing business and consumer goods and services

Goods and Services

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Employ technologies to gather and analyse data to provide insights on resource use

Data and insights

Employ online platforms to connect and improve information sharing between stakeholders

Digital platforms

Solidify definitions and create frameworks to support the understanding of the circular economy across contexts and maintain cohesive systems of data sharing, processing and storing.


 Knowledge Management

 Develop research, structure knowledge, encourage innovation networks and disseminate findings with integrity


Strengthen and advance knowledge

VISION:
Raw materials are renewable, recyclable and safe, kept in continual circulation.

DETAIL:
Imagine a time when…the raw materials that are used to make things are sourced from existing products and regenerative agriculture, via carbon negative and climate neutral processes. Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.

Raw Materials and Planetary Boundaries

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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Through our new collection with FibreTrace™, you can now learn all about your new jeans: where they came from, how they got here, who made them, what their favorite color is, and more.




 Here’s where your jeans have been: 







 




     Good Earth Cotton  Moree, New South Wales, Australia This denim started out as a seed at the world’s first carbon positive farm in Australia. At Good Earth, they plant and harvest cotton using renewable energy, emphasizing soil health, and farming in harmony with natural vegetation.   Wathagar Ginning Company  Moree, New South Wales, Australia Next, the cotton went to Wathagar Gin where the raw fibers are separated from their seeds and cleaned. The high tech FibreTrace™ pigment is also added here, so you can start keeping track of your jeans.     Bossa  Hacı Sabancı Organize Sanayi Bölgesi Acıdere OSB Mah. Celal Bayar Bul. No:3 Sarıçam - Adana - Turkey The cotton then travels to Bossa Mill in Adana, Turkey to be spun into yarn, dyed, and woven into denim fabric. The mill maintains a zero waste principle, uses over 50% solar energy, and reports annually on their sustainability progress.      STROM  Karadeniz Mahallesi Cebeci Caddesi No:179/A, Kucukkoy 34250, Istanbul, Turkey The new fabric heads to STROM, a garment manufacturer in Istanbul, Turkey. Here, the denim is cut and sewn into our designs.  Karadeniz Mahallesi, Ertugrul Gazi Cad. No:20, IC Kapi No:1, Gaziosmanpaşa 34245, Istanbul, Turkey  The almost-complete garments then stop by another STROM facility to be washed and finished, using sustainable technology like nano-bubbles and laser drying to create the Ref Jeans you see today.     Reformation  2263 E Vernon Ave, Vernon, CA 90058 USA  The finished denim takes a long trip to the Los Angeles Reformation headquarters. Here, our team makes sure everything meets our quality standards, and ships it out to stores, or right to you.   



 


 




FibreTrace™ goes deeper into your denim’s past than you with your ex’s Instagram. Here’s how it works:




 




FibreTrace™ goes deeper into your denim’s past than you with your ex’s Instagram. Here’s how it works:




 
 



 1. FibreTrace™ turns their traceable pigment into a liquid called slurry.








2.The high tech pigment is added to the raw cotton during cleaning, also known as ginning.


 
 
 



3. The fiber is scanned at every step of its production, building a lifetime tracking history.







4.We share the denim’s whole life with consumers at the product level.


 
 





FibreTrace™ turns their traceable pigment into a liquid called slurry.







The high tech pigment is added to the raw cotton during cleaning, also known as ginning.







The fiber is scanned at every step of its production, building a lifetime tracking history.







We share the denim’s whole life with consumers at the product level.




 












   
 

                 Sophisticated TraceabilityThe pigments can be read and tracked at every stage of the supply chain through the use of a handheld FIBRETRACE® hardware device which scans and reads the brands individual signature created in the luminescent pigment.We have both handheld and inline scanning device options.        Accessible InsightsThis data works for you, creating actionable AI-powered supply chain insights for your business. Accessible from any device connected to the internet, with your secure login.         Indestructible and Safe MarkersFIBRETRACE® embeds luminescent pigments on the fibre, right at the raw source or spinning mill. The pigment bonds and is indestructible throughout the entire textile processing cycle.The luminescent pigment is non-toxic and has no impact on your product, it has been tested and passed safety standards for human skin contact.        Secure and Real-Time AuditEach audit is recorded on the blockchain. It is secure, accessible and irrefutable. Scans, or audits, are recorded in real time across the product journey for you to see at every step of the way.        Consumer EngagementThe data builds a unique passport, telling the story of every item, from farm to shelf - and sharing that story with the consumer.  
            Indestructible and Safe MarkersFIBRETRACE® embeds luminescent pigments on the fibre, right at the raw source or spinning mill. The pigment bonds and is indestructible throughout the entire textile processing cycle.The luminescent pigment is non-toxic and has no impact on your product, it has been tested and passed safety standards for human skin contact.        Sophisticated TraceabilityThe pigments can be read and tracked at every stage of the supply chain through the use of a handheld FIBRETRACE® hardware device which scans and reads the brands individual signature created in the luminescent pigment.We have both handheld and inline scanning device options.        Secure and Real-Time AuditEach audit is recorded on the blockchain. It is secure, accessible and irrefutable. Scans, or audits, are recorded in real time across the product journey for you to see at every step of the way.        Accessible InsightsThis data works for you, creating actionable AI-powered supply chain insights for your business. Accessible from any device connected to the internet, with your secure login.        Consumer EngagementThe data builds a unique passport, telling the story of every item, from farm to shelf - and sharing that story with the consumer.  
           
      
                                              
   

            The First Certified Carbon Positive Denim Collection.Nobody Cares - we care about our impact, and we want to empower our team and customers to contribute to improved environmental production standards.We can’t do this without the power of transparency.We are proud to partner with FibreTrace, an indestructible transparency technology that follows our product from raw fibre source right through to finished product. FibreTrace was built on the belief that every fibre tells a story… the Nobody Denim and FibreTrace collection tells the story of Good Earth Cotton.This collection is grown on Australian soil, and made by Australian hands.Grown in Moree, New South Wales, Australia by the Statham family, second generation cotton farmers.The Statham family have been committed to implementing best practice farming such as using organic composite waste matter, extensive use of solar and renewable energy, crop rotation, minimal tillage (or turning) of the soil and ensuring the surrounding valley supports growth of native vegetation - it is home to more than 42,000 birds representing 47 species. As a result, the cotton plantation has been independently certified as carbon positive, meaning its growth actually reduces carbon emissions in the atmosphere. Hence its name, Good Earth Cotton.FibreTrace technology is embedded into the raw cotton, and then through the power of blockchain technology is scanned at every stage throughout the supply chain right back to our Melbourne facility where our Nobody Denim designers and makers proudly make and launder the finished product just for you.       
           FibreTrace embeds, scannable,  luminescent pigments into any  fabric, right at raw materials(e.g. farm) or  spinning mill.         FibreTrace is embedded into Good Earth Cotton at the cotton gin, straight from the farm.A small hand held FibreTrace scanning device is than utilised to scan the cotton as it’s baled up, confirming that specific cotton is 100%.         The raw cotton arrives at the spinner and is scanned again to verify it’s Good Earth Cotton.It’s then spun into yarn.The yarn is scanned prior to shipping, and recorded on the blockchain.         The yarn is scanned on arrival at the fabric mill, verifying it’s Good Earth Cotton and tracking the movement of the product.Once the fabric is woven, again it’s scanned to verify content of Good Earth Cotton and record the journey on the blockchain.         When the fabric arrives back to us at Nobody Denim in Melbourne we scan it to confirm the Good Earth Cotton cotton and record the product movement.From here we cut the fabric, carefully and skilfully construct the product, launder it for the perfect finish and package it ready to sale.The product is scanned one last time to record the journey before it is ready for you.         Each of our FibreTrace verified products is marked with a QR code on the swing ticket which you can scan, and on the Nobody Denim website we share the entire product journey with you.     
   Every FIBRE TELLS A STORY, OURS IS A CARBON POSITIVE ONE       At Nobody Denim, honest and sustainable business is good business. Ethics are at the heart of what we do. We’re on a never ending journey to improvement. We believe in a triple bottom line approach that sees people and the planet as integral to our decision-making and direction. FibreTrace is helping us on the next steps of that journey, and here you can learn how our product comes to life from beginning to end.         Good Earth Cotton grown in Moree, New South Wales by Sundown Pastoral Company team at Keytah Station.Picked by James Skehan.Good Earth Cotton is the first carbon positive cotton farm in the world, we are so proud to use Australian cotton grown and cared for by Australian hands.     Ginned in Moree, New South Wales by Wathagar Ginning Company.Ginned by Mike Murray.From the field, seed cotton moves to nearby gins for separation of lint and seed. The cotton first goes through dryers to reduce moisture content and then through cleaning equipment to remove foreign matter. It is then compressed into bales in preparation for shipping.      Spun in Istanbul, Turkey by Orta Anadolu.Founded in 1953, Orta has been weaving a denim heritage passed from generation to generation ever since. Orta is committed to transparency and trustworthiness - working hand in hand with brand partners to improve manufacturing processes that focus on spinning better cotton for the earth and reducing waste output.After carefully choosing the finest cotton, Orta spins a unique Good Earth Cotton yarn and incorporates elastane in the core of the yarn (right in the centre) to ensure stretch and recovery of the fabric, ensuring the ultimate comfort.After spinning, the yarns are tightly wound around bobbins or cones and are ready for fabric forming.      Woven in Istanbul, Turkey by Orta Anadolu.Weaving is the oldest method of making yarn into fabric.On the loom (or the weaving machine), lengthwise yarns called the warp form the skeleton of the fabric, then the filling (better known as the weft) yarns are interlaced widthwise to form the denim fabric.      Shipped.The denim is shipped by sea to the Nobody Denim factory, located in Thornbury, Melbourne.      Cut in Thornbury, Melbourne Victoria by Nobody Denim. Cut by Lam Van Tran.The denim fabric is laid out in stacks, as many as 30 layers thick. The pattern for our Nobody Denim jeans are placed on top of the stack and a high speed cutting machine is used to cut the denim. Excluding rivets, buttons and zippers, a pair of traditional 5 pocket jeans contains about 17 different pieces, from the pockets to the leg panels, to the waistband and belt loops.      Sewn in Thornbury, Melbourne Victoria by Nobody Denim.Sewn by Thao Do.Our skilled makers use machines with extreme precision and attention to detail to piece together the various parts by hand and create the basic outline of the jeans. Sewing is done in an assembly line fashion, with rows of industrial human-operated sewing machines. Each sewer is assigned a specific function, such as making only back pockets. First, the various pockets are assembled. Next, one sewer attaches the pockets to the leg panels, another attaches fly pieces & zippers, another then sews the leg seams together, and still another attaches the waistband. Lastly the hems are sewn & beltloops are attached ready for the jeans to be washed at our Laundry.      Treated in Fitzroy, Melbourne Victoria by Nobody Denim by Mohamed Said & Clive Gono. Jeans are transported to our Laundry in Fitzroy, Melbourne where the jean is then mounted on our inflatable dummy. Here our machine operators use specialised tools to wear away the surface indigo in areas that would usually be 'worn' in over time. These techniques are called 'Whiskering', where natural creasing would be revealed over time, and 'Brushing', where a natural fade would appear over time. These brushed areas are not revealed until the garment is washed.      Washed in Fitzroy, Melbourne Victoria by Nobody Denim.Washed by Minh Quach.The jeans then go through at least 2 washes. The initial first wash is called 'desize' which takes the shrinkage out of the garment .Next the jeans are put through a stone and/or bleach wash cycle. One fabric quality can be utilised across various shades of indigo (from light to dark) by using different levels of stone and bleach.      Dried in Fitzroy, Melbourne Victoria by Nobody Denim.Dried by Amadu Jollah.The Jeans are dried in our industrial dryers.      Dremeled in Fitzroy, Melbourne Victoria by Nobody Denim.Dremeled by Quang Huynh.Further distressed with a dremel tool. The dremel tool is used to add holes and grinding, specifically designed to each and every style.      Finished in FItzroy, Melbourne Victoria by Nobody Denim.Finished by Tai Luc. Final wash process to remove any detergent. After the final wash, the weft yarns are left behind leaving white yarns where the disressing & destruction has been applied.      Dried in Fitzroy, Melbourne Victoria by Nobody Denim.Dried by Amadu and Sodau.The jeans are once again dried in our industrial driers      Pressed in Fitzroy, Melbourne Victoria by Nobody Denim.Pressed by Kevin.The completed pair of indigo jeans is then professionally pressed using industrial steam irons. Some styles are pressed by hand while others are placed into a large pressing machine that steam presses the entire garment at once.      Hardware put on in Thornbury, Melbourne Victoria by Nobody Denim.Finished by Ca Su Chung. Our jeans are returned to Thornbury to have loose threads and frayed edges trimmed, as well as buttons & rivets attached.       Tagged in Thornbury, Melbourne Victoria by Nobody Denim.Tagged by Sanaz Kardooni. The final touches are added. Swing tickets and labels are applied ready to be dispatched to stores.       Every Fibre Tells A Story                      { property.name }:  { property.value }   View Attached          
    

      Written by Simon Glover	    Published: 02 February 2021        SINGAPORE - Technology company Fibretrace has released an integrated benchmarking tool that collects and aggregates previously uncaptured impact data from farms including carbon emissions, water use and energy consumption. The Fibre Impact Module (FIM) - which is billed as a global first - claims to capture primary farm impact data and invites users to capture, verify and trace GHG emissions in raw materials. Starting with the farmer, the FIM collects and aggregates previously uncaptured data including water use, energy consumption, chemical use and soil carbon content. Log in or subscribe to see this content   

United States

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Australia

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FibreTrace

Carbon Friendly

<p>Founded in 2018, FibreTrace provides material traceability, fibre quantification, and primary farm impact data services to brands and suppliers. Using traceable pigment and blockchain technologies, they provide end-to-end visibility into the value chain at the fibre level. This fosters both brand and supplier accountability along with consumer awareness of the environmental and social implications of their textile products throughout the global supply chain.</p>