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Rethink 

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Business case

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Collecting waste from households and businesses by means of refuse bins, wheeled bins, containers, etc., and providing treatment, incineration, materials recovery and reclamation, and disposal of hazardous and non-hazardous waste

Waste Management

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Developing or utilising online platforms to enable circular economy opportunities through information, product or service offering

Online platforms

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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The ZeroNet is an app that allows householders to simply and quickly request a collection of unwanted items from your home – promoting a circular economy through reuseThe ZeroNet is an intelligent collection ('reverse') logistics network designed to optimise household recovery - and especially reuse - of post-consumer products and materialsThe ZeroNet can help support these 5 models on the forefront of the transition to the Circular Economy.  1. Circular supplies 2. Resource recovery 3. Product life extension 4. Sharing Platform 5. Product as a Service (PaaS)Many major corporate brands have expressed their support for The ZeroNet model and we plan to create many innovative take-back services with several of these - we are actively planning to launch our first branded take-back service in Q1, 2021 ​The ZeroNet is the world's first cloud based technology platform designed explicitly around the logistical requirements of the Circular Economy. This is arguably the most important sustainability movement in the world right now and one which is firmly linked to a zero-carbon, zero-waste and resource efficient future. The ZeroNet app has now launched in Brighton & Hove in partnership with Tech-Takeback, to provide the RevaluElectricals service. Available in over 120,000 homes, the service is designed to radically streamline the domestic recovery of unwanted small electrical and electronic devices.Check Device CompatibilityThe RevaluElectricals service – powered by The ZeroNet app & Tech-Takeback - is designed for collection efficiency in an urban environment by enabling multiple collections to take place in close proximity to each other. We also collect using an electric vehicle to minimise environmental impact.
  Make a contribution towards reducing the nearly 1.6 million tonnes of e-waste generated annually in the UK, and support local reuse organisations to generate income, by turning potential waste into valuable resources – and all without leaving your home! 
After requesting a collection of your electrical items, we will work to offer you a collection based on your availability preferences as soon as possible. You can accept or reject a collection offer by visiting the 'My Collections' area of The ZeroNet app.Have your unwanted electrical items collected for charity and reuse.Just click on the items you wish to have collected and we will keep you posted with live collection updates via the app.On the collection day, the driver will call directly to your door and collect your items. 

United Kingdom

ZeroNet

<p>ZeroNet is the world's first cloud-based technology platform designed explicitly around the logistical requirements of the Circular Economy. The app is designed to radically streamline the domestic recovery of unwanted small electrical and electronic devices. They offer doorstep collection of unwanted devices, in order to ensure circular waste management service.</p>

E-waste get handled from the door with ZeroNet