CAT Africa

Business case

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Direct and indirect reduction in economic costs

Cost Savings

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Processing and producing food and beverages for consumption

Food and Beverage

Preserving and conserving biological products such as food, forests, etc.

Preservation, conservation

Designing products so they produce as little waste as possible during production

Design for minimal waste

Developing or utilising online platforms to enable circular economy opportunities through information, product or service offering

Online platforms

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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 Une jeune startup fassie vient de mettre en place une nouvelle application mobile pour lutter contre le gaspillage alimentaire au Maroc et en Afrique. Ainsi, l’application géolocalise l’utilisateur pour lui indiquer des commerces qui ont des produits invendus ou en promotion. Ensuite, le consommateur effectue sa transaction via l’application avec des économies qui varient entre 30% et 90%.
Valoriser les invendus pour un commerce durable. C’est l’idée d’un jeune startuppeur d’origine fassie qui a mis en place une application mobile permettant la connexion de milliers de commerçants débordés par les invendus avec des millions d’utilisateurs en quête d’aliments encore frais. De quoi faire de l’écologie et de belles économies, le tout près de chez soi. Le principe est simple, l’application géolocalise d’abord l’utilisateur pour lui indiquer des commerces qui ont des produits invendus ou en promotion. Le consommateur effectue la transaction via l’application avec des économies qui varient entre 30 et 90%. Ensuite, il suffit de s’y rendre aux horaires indiqués pour récupérer son repas ou de le manger sur place, selon l’option choisie par le client. L’application déjà finalisée et dont le lancement est prévu pour janvier 2020 va supporter à la fois le paiement par carte bancaire et le paiement mobile (par solde téléphonique). Actuellement des dizaines des plus grandes marques et de franchises de restauration et de pâtisserie au Maroc adhèrent à l’application «Foodeals» (Offres de nourritures) pour vendre, à moindre prix, leurs invendus.
«Suite aux rencontres de notre équipe de développement et qualité avec les professionnels, ceux-ci ont pu obtenir des accords pour des lignes de production et promotions dédiées à foodeals», explique Yassine Ben Taleb, concepteur de l’application pour qui «Foodeals est une application mobile qui se veut un leader africain dans la lutte contre le gaspillage alimentaire en mettant entre les mains des utilisateurs des deals à prix promotionnels exclusivement sur la plateforme.  Aujourd’hui, notre jeune équipe a mis ses compétences pour concevoir cet outil de gestion de la relation commerciale mais aussi offrir aux utilisateurs et aux professionnels une meilleure expérience en navigant sur notre application en toute sécurité».
À travers ce projet, Ben Taleb veut réduire l’écart entre les professionnels de l’alimentation et les consommateurs tout en sauvant la planète. La dimension africaine est placée parmi les objectifs stratégiques de cette jeune équipe. Plusieurs contrats sont déjà signés à Conakry. En effet, le responsable de l’équipe IT, Ismaïl Alaoui, a mis en place une architecture adéquate au contexte africain pour mener à bien la relation entre les professionnels et les utilisateurs en leur donnant une panoplie d’options supplémentaires. En vertu de cette nouvelle application, les restaurateurs peuvent se servir à un moment donné de leur journée de cet outil pour mettre en ligne leurs produits qui ne peuvent être vendus durant la même journée. Ces invendus ne sont ni plus ni moins que les produits frais que les commerçants ne peuvent plus vendre le lendemain (les viennoiseries, les plats du jour…). L’application va servir également à donner plus de visibilité aux restaurateurs qui adhérent à l’application, il s’agit d’éviter un manque à gagner en opportunité en termes de chiffre d’affaires. Cette application qui intègre tout le processus d’achat et de vente va être considérée comme une bonne alternative aux restaurateurs qui veulent se lancer dans l’E-commerce.
Les Marocains, champions du gaspillageCette nouvelle application vient aussi pour minimiser le gaspillage alimentaire. En effet, un rapport de la Banque mondiale a révélé que la moitié des déchets des Marocains est constituée de restes alimentaires et l’autre moitié de papier, plastique, verre et autres déchets, classant toutefois le Maroc au 19e rang dans la région du Moyen-Orient et d’Afrique du Nord (MENA). Un précédent rapport de la Banque mondiale avait relevé que les Marocains étaient parmi les grands gaspilleurs de la nourriture au niveau mondial en ce sens que 45,1% des ménages marocains mettent à la poubelle entre 6 et 51 dollars par mois de denrées alimentaires à cause de leurs modes de consommation et d’achat. Il avait également indiqué que 6,6% des ménages marocains jettent de très grandes quantités d’aliments, 10,2% des quantités encore plus importantes, 25,5% des quantités «raisonnables» et 51,6% peu d’aliments alors que seulement 3,3% ne jettent aucun aliment.    SOUTENEZ LesEco.ma DANS SA MISSION D’INFORMATION En cette période difficile, LesEco.ma a besoin de votre soutien. Votre fidélité et votre engagement sont décisifs pour la pérennité et le développement de notre site web . SI VOUS SOUHAITEZ SOUTENIR NOTRE MISSION, FAITES UN DON GRATUITEMENT EN REGARDANT UNE PUBLICITE  Je soutiens LES ECO gratuitement   

What is going on in the region?
Food loss and food waste are serious in the NENA region; estimates indicate on average 250 Kg of food per capita annually, and about one third of food overall. The economic, social and environmental impacts of food loss and waste are equally dire. When food is lost or wasted, all the natural resources used for growing, processing, packaging, transporting and marketing that food, are also lost. In NENA, this amounts to an estimated 42 Km3 of water and 360 million hectares of land used to grow and distribute food that is ultimately lost or wasted, significant numbers for a region that suffers from natural resource scarcity. 
Food loss and waste occur all along food value chains, from production to consumption. Roughly 68% of losses in NENA occur during the production, handling, processing and distribution of food (before it even reaches consumers) due to poor harvesting techniques; a lack of cold storage and proper transport; poor handling practices; exposure to heat and sunlight; inefficient marketing systems; and, weaknesses in policy and regulatory frameworks. Food waste at the consumption stage in NENA is estimated to be 34%, and is found mostly in urban areas. Significant wastage takes place during religious holidays, wedding ceremonies and family gatherings, and in the hospitality industry such as in restaurants and hotels.
Broad coordination needed
At the 32nd session of the FAO regional conference for the Near East, member countries endorsed a plan to reduce food loss and waste in the region by 50 percent over 10 years. Actions to reduce food loss and waste will help make food systems more efficient, reduce losses of scarce natural resources (water and land, most acutely), produce better economic returns for agri-business and farmers, and lower food import bills.
Four key focus areas of FAO's “Regional strategic framework for food loss and waste reduction in the Near East North Africa” guide member countries in achieving this important goal:
Producing and collecting reliable data and knowledge;Awareness raising and promotion of good practices;Developing appropriate policies and regulations; better coordination and networking;Promoting investments and engaging the private sector. FAO’s support to NENA member countries falls under the umbrella of the Global SAVE FOOD Initiative and is a pillar of the Regional Initiative on “Building Resilience for Food Security and Nutrition in NENA”. 

Morocco

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Foodeals

<p>The Moroccan startup Foodeals aims to tackle food loss and waste in supermarkets and allows consumers to purchase unsold food from retailers at the end of the day at a discount via an app. The mobile application uses geolocation to find businesses that have unsold or products at a discount which can then be bought with savings that vary between 30% and 90%.</p>

Foodeals: Surplus food redistribution application in Morocco

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This collection is part of Footprints Africa's work to build a comprehensive database of circular economy initiatives in Africa. 

This is a result of the collaboration with the <a href="https://www.acen.africa" target="_blank">African Circular Economy Network (ACEN)</a>, as part of the programme to support the circular economy transition in Africa. Footprints Africa's vision is that businesses can be a force for good at scale. Their mission is to advance sustainable, scalable and inclusive approaches to development of local African economies. Footprints Africa supports SMEs to adopt future-friendly practices, such as those inspired by the circular economy, to address the challenges of growth and create jobs. 

This open-source dataset features well over 500 cases and 200 examples of policies and laws and intent to collect inspiring examples of initiatives from across Africa, in order to inform the global dialogue, which is largely focused on the European and American context. 

To learn more about Africa's initiatives and content to accelerate the transition to a circular economy, visit https://www.footprintsafrica.co/



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Footprints Africa

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Producing agricultural products and processing them into food and beverageproducts for consumption

Agri/Food

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Archetypes

CE Materials

Materials

Nace Sectors

Topics

Urban Opportunities

Whilst no two countries are the same, there are still obvious similarities between some of them, with discernible development patterns and parallels in evidence. Common problems and shared solutions help place unique country identities and individual issues in context.

Whilst this classification is far from clear-cut and exhibits some overlap, it does underline how the discourse on transitioning to a circular economy needs to account for both differences and commonalities, if we are to arrive at a more strategic and instructive analysis. It also allows to highlight a set of key themes that are likely to be central to the countries that fall under the respective profiles. 

Country profiles (Build, Grow, Shift)

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A framework to distinguish between different country profiles and their circular transition needs.

Browse case studies by type of implementing stakeholder.

Implementing stakeholders

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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The Circular City Actions Framework provides urban changemakers with five complementary strategies they can use to start working towards a more circular system. 

The framework is action-based to provide users with concrete strategic directions and showcase the desired outcomes of each strategy. 
The framework consists of five complementary **strategies**, under which **sub-strategies** provide further detail. Finally, each sub-strategy consists of a diversity of tangible **solutions** which are framed in relation to key thematic areas. 

Note: solutions are currently focused on:
- 🍏 **Food systems**
- 🏢  **Built environment**
- 👕📱  **Consumer goods**
- ⚡ **Energy Systems**
- 🚌 **Mobility Systems**
- 💧 **Water Systems**

More thematic areas are coming soon...

'Click through each of the five strategy cards below to explore the framework and circular economy case studies in more depth!'



This framework was developed in collaboration with ICLEI, Metabolic and Ellen MacArthur Foundation with support from the MAVA Foundation. Read more about it [here]( https://circulars.iclei.org/action-framework/). 



Circular City Actions Framework

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An action-based framework for local governments working towards circular cities

Thematic Areas

City Stakeholders

Test Framework

Challenges

Based on the ongoing ISO standardisation process, a taxonomy has been defined under which to cluster indicators to measure circularity. 

ISO Taxonomy

If managed well, the transition to the circular economy will have multiple benefits for the labour market, including the opening up of job opportunities, raising job standards and reducing inequalities through a global redistribution of value. But a positive transition to circularity for work and workers must be underpinned by three pillars: upskilling the workforce, quality of work and inclusive job opportunities. Find out more and explore cases that illustrate these pillars below.

Circular Jobs Initiative Pillars

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A positive transition to circularity for work and workers must be underpinned by three core pillars.

This is a survey that dives into understanding the policy environment around specific circular solutions. 

The survey is divided into five sections, based on the five key elements of the Circular Cities Action Framework. 
Each section asks 2-3 questions to explore which policies may or may not be present within your city to support a transition towards a circular economy. 

You are not alone! Each question provides some practical examples from cities around the world that have adopted a certain policy to support their transition. This can help to compare with your city - is your city doing something similar?

The survey answers should be based on your current knowledge, and not illicit additional research - ! Please make use of the Not sure option as appropriate.


Ganbatte Cities Policy Tracker [Food]

Ganbatte Cities - Policy tracker policy instruments

Policy Tracker - TEST

L’application Foodeals accompagne ses partenaires à transformer le manque à gagner en opportunité, en mettant à leur disposition une panoplie d’outils pour atteindre une performance maximale.

Africa

Footprints Africa supports SMEs to adopt future-friendly practices, address the challenges of growth and create jobs, using supply chains as a tool for development. 

<p>Foodeals offers an app that allows consumers to purchase unsold food from retailers at the end of the day at a discount. The mobile application uses geolocation to find businesses that have unsold or discounted products, which can then be bought with savings that vary from 30% to 90%.</p>