Business case

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing transporation equipment and providing services for thetransportation of goods and people

Transportation and Logistics

Producing and providing business and consumer goods and services

Goods and Services

Wholesale and retail trade; repair of motor vehicles and motorcycles

Designing products to be reused for the same or different purposes in multiple lifecycles

Design for reuse

Designing products to resist damage and wear, and serve a long and useful life.

Design for physical durability

Working together with industry peers to engage in business activities or exploratory projects that advance the circular economy

Joint industry ventures, projects, pilots

Takeback and return of products from customers after end-of-use

Takeback programmes

Other

Impacts

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Industries

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Nace Sectors

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Urban Opportunities

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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We work with over 150 brands across Europe and North America. Here are just some of our champions that have upgraded to reusable packaging.

We help your business become more sustainable by removing packaging trash from deliveries.

Wherever you're using single-use, we have the perfect reuse alternative for you.

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RePack

<p>With online commerce being ever more relevant, the amount of waste produced by single-use packaging also grows. RePack is an attempt to offer an alternative to single-use packaging in online shopping. They offer a very durably constructed box that can be used to send the product, and can be returned by the customer. The customer throws the box into a mailbox, where it gets sent back to RePack, controlled, and passed on to the retailer. The customer then receives a reward such as a voucher, in order to incentivise the return of RePack. The packaging can be reused at least 20 times.</p>

RePack's packaging return system

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This collection features a selection of inspiring examples of the circular economy in Norway! 

Circular Norway is a driving force for the conversion of Norwegian companies and municipalities to a circular economy through practical tools, innovation, and business development. They collaborate with the leading environments on the circular economy in Europe, and together they contribute to Norway delivering on the sustainability goals and climate goals in the Paris Agreement.

At 2.4%, Norway's circularity rate is below the global average (8.6%). Norway consumes 235 million tonnes of materials—metals, fossil fuels, biomass, and minerals—to fuel its societal needs each year. 97.6% of these materials are never cycled back into the economy. But Norway has enormous potential: the country could see a 20-fold increase in its circularity by restructuring Norwegian business and industry.

To learn more about Norway's initiatives to accelerate the transition to a circular economy, visit www.circularnorway.no/ (content in Norwegian) 

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Circular Norway

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Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Operating networks and software that enable the exchange and broadcasting of information, such as entertainment and internet software, television, cable, satellite or radio broadcasting systems, and cellular, wireless and/or fixed-line telecommunications services

Software and Communications

Producing electronics products for businesses and consumers, including cellular phones, personal computers, printers, servers, electronic computer components and peripherals, TVs, audio equipment, as well as household appliances, such as refrigerators, washing machines, etc.

Electronics and Appliances

Producing transportation equipment for the movement of goods and people by air, rail, sea, and land, including airplanes, spacecraft and military equipment, ships, boats, rail locomotives and rolling stock, motor vehicles, trailers and semi-trailers, and related equipment, as well as repair services for such equipment

Transportation Equipment

Producing electric cables and wires, power-generating equipment, including solar modules, motors, power turbines, as well as electronic equipment and instruments, including computer chips, communication equipment, analytical instruments, lasers, display screens, point-of-sales machines, security system equipment, and healthcare equipment

Electrical and Electronic Equipment

Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling

Use waste as a resource

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Account for the systems perspective during the design process, to use the right materials, to design for appropriate lifetime and to design for extended future use

Design for the future

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Give products and parts another life after their end-of-use

Maximise lifetime of products after use

Employ technologies to gather and analyse data to provide insights on resource use

Data and insights

Enacting measures that optimise energy use

Energy efficiency

Activities to clean, decorate, and restore products back to working condition for original or new purposes

Refurbishment, remanufacturing, renovation

 Develop research, structure knowledge, encourage innovation networks and disseminate findings with integrity


Strengthen and advance knowledge

Slow strategies aim to keep materials in use for as long as possible, for example through design for durability and repairability. A more circular economy is also a slower one: materials, components, and products—and even buildings and infrastructure—that we lock in stocks are made to last. This will lower material demand in the long run, in essence also serving to narrow resource flows.

Slow

Cycle strategies aim to cycle and reuse materials at their highest value: they maximise the volume of secondary materials re-entering the economy, ultimately minimising the need for virgin material inputs and therefore also narrowing flows. Of course, virgin materials will always be needed to a degree: all materials degrade and can’t be cycled infinitely, use energy, and require blending with virgin materials to maintain strength and functionality.

Cycle

Norway

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<p>The electric car revolution requires large amounts of new batteries. But at some point, the batteries need to be replaced. The entrepreneurial company RePack has developed a solution that allows a third of the electric car batteries to be reused elsewhere.</p>